ibing 
要让B2B公司取得成功，你需要让你的市场、销售和高管团队紧密配合，找准目标市场、定位、渠道、广告和内容，从而吸引理想客户，提高成交金额，加速销售进程。
通过本课程，你将掌握这些技能，帮助你领导B2B营销团队，成为CMO/VP的不二人选，而且还能获得更多的演讲机会，在行业会议或播客上展示自己的才华。
打造完美的B2B营销策略，让你轻松获得理想客户并实现业绩飞跃！Align your marketing, sales, and executives on the focus target market, positioning, channels, campaigns, and content to land ideal customers, grow your deal size, and accelerate your pipeline.
Grow B2B companies.
Align executives and sales.
Move the needle and develop marketing programs that source pipeline and revenue.
Get skills that will help you to lead the B2B marketing teams and become CMO/VP of marketing.
- 教程编号：1510607093
- 教程语言：英语 / 无字幕
- 安全扫描：无病毒无插件 / 云查杀 Virustotal Virscan
- 培训机构：未知
- 文件大小：5.31GB
- 文件格式：视频 / 文档 / 图文
- 压缩软件：7ZIP
- 视频播放：完美解码
│ └─The B2B Marketing Strategy Playbook
│ ├─01 Full Funnel Strategy
│ │ ├─Define a clear goal
│ │ │ Define a clear goal - Full-Funnel B2B Marketing Academy [imjmj.com].mkv
│ │ │
│ │ ├─GTM Strategy Toolkit
│ │ │ GTM Strategy Toolkit (make a copy of the worksheet) + Slides + [imjmj.com].mkv
│ │ │ Make a copy (google sheet).txt
│ │ │ Market segmentation - overview of the process and preparation.pdf
│ │ │ Marketing channels and tools.xlsx
│ │ │ Marketing plan for B2B service-based company.pdf.encrypted
│ │ │ Marketing plan template.xlsx
│ │ │ SaaS marketing plan.xlsx
│ │ │
│ │ ├─ROI Taxes
│ │ │ ROI taxes - Full-Funnel B2B Marketing Academy [imjmj.com].mkv
│ │ │
│ │ ├─The Boiler Room Strategy
│ │ │ The Boiler Room Strategy - Full-Funnel B2B Marketing Academy.mp4
│ │ │
│ │ └─The Full-Funnel Marketing Strategy
│ │ The Full-Funnel Marketing Strategy - Full-Funnel B2B Marketing.mp4
│ │
│ ├─02 Market Segmentation
│ │ Adding non-standard criteria for more efficient market segmentation(1) [imjmj.com].mkv
│ │ Analyze your existing customer database - Full-Funnel B2B Marketing [imjmj.com].mkv
│ │ How to segment market using standard criteria TEMPLATE - Full-Funnel B2B Marketing(1) [imjmj.com].mkv
│ │
│ ├─03 Ideal Customer Profile
│ │ How to create a B2B ideal customer profile - part 2 [imjmj.com].mkv
│ │ How to create a B2B ideal customer profile [imjmj.com].mkv
│ │
│ ├─05 The Buyera??s Journey
│ │ How to identify channels for marketing and prospecting - Full-Funnel [imjmj.com].mkv
│ │ How to map out the buying process - Full [imjmj.com].mkv
│ │ The harsh truth about the B2B buying process - Full [imjmj.com].mkv
│ │
│ ├─07 Marketing Planning
│ │ Define the growth areas with the sales pipeline velocity calculator [imjmj.com].mkv
│ │ How to create a great marketing plan - Full-Funnel [imjmj.com].mkv
│ │ How to launch new programs and complex campaigns - Full-Funnel [imjmj.com].mkv
│ │
│ ├─08 B2b Marketing Report And Dashboard
│ │ Core marketing report and dashboard - Full-Funnel [imjmj.com].mkv
│ │
│ ├─09 Marketing Strategy Presentation
│ │ Marketing strategy presentation and template - Full-Funnel [imjmj.com].mkv
│ │
│ ├─10 Next Steps & Full-Funnel Academy
│ │ What??s next- - Full-Funnel [imjmj.com].mkv
│ │
│ ├─4. Positioning And Unique Value Proposition (Uvp)
│ │ ├─1. Standing out
│ │ │ How To Differentiate Your Brand in The Sea of Sameness.txt
│ │ │ Peep Laja- How To Differentiate Your Brand in The Sea of Sameness.mp4
│ │ │ Standing out- Why does it matter and what does it mean- - Full-Funnel B2B Marketing.mkv
│ │ │
│ │ ├─2. Positioning strategies
│ │ │ Positioning strategies - Full-Funnel B2B Marketing [imjmj.com].mkv
│ │ │ Tthe Misunderstood Foundation of Great Marketing.mp4
│ │ │
│ │ ├─3. Other differentiation approaches
│ │ │ Full-Funnel B2B Marketing Academy [imjmj.com].mkv
│ │ │
│ │ ├─4. Analyzing competitors messaging & positioning
│ │ │ Analyzing competitors messaging & positioning [imjmj.com].mkv
│ │ │
│ │ ├─5. Develop the Unique Value Proposition (UVP) & the UVP amplifiers
│ │ │ Develop the UVP [imjmj.com].mkv
│ │ │
│ │ ├─6. How to validate your UVP
│ │ │ How to validate your UVP - Full [imjmj.com].mkv
│ │ │
│ │ └─7. Implementing your positioning and UVP
│ │ About Us Template.pdf
│ │ Home page (B2B service-based) Ex. 1.pdf
│ │ Implementing your positioning and UVP - Full [imjmj.com].mkv
│ │ SaaS Landing Page Cheatsheet.pdf
│ │
│ ├─6. Develop A Customer-Centric Marketing And Sales Processes
│ │ ├─1. Developing a map of informational needs
│ │ │ Full-Funnel [imjmj.com].mkv
│ │ │
│ │ ├─2. The content audit
│ │ │ The content audit - Full-Funnel [imjmj.com].mkv
│ │ │
│ │ └─3. Develop a marketing and sales process based on the buyer journey
│ │ Develop a marketing.mkv
│ │
│ └─Bonus
│ └─A skillset of modern B2B marketer
│ A skillset of modern B2B marketer - Full-Funnel [imjmj.com].mkv
