解锁Google广告实验的秘密！优化PPC广告并获得成功！

苏珊·韦诺格拉德（Susan Wenograd）的这门课程揭示了Google广告实验的力量，这是一个经常被忽视但对PPC成功至关重要的功能。

探索如何为响应式广告进行搜索实验，利用Google的自动测试功能保持竞争优势。
通过案例研究和推荐测试，学会如何为所有您的账户定制实验，包括Performance Max广告系列。

掌握Google广告实验的技艺，优化您的策略，最大程度地提升广告系列效果。获取有关出价类型、受众细分和Performance Max效果的洞见。
从浏览实验界面到测试广告变体和自定义实验，您将获得有效优化广告系列的能力。

This course by Susan Wenograd, a Marketing Consultant, unlocks the power of Google Ads experiments, a feature often overlooked but crucial for PPC success.

Discover how to conduct search experiments for responsive ads, leveraging Google’s auto-testing to maintain a competitive edge.
Through case studies and recommended tests, learn to tailor experiments to all your accounts, including Performance Max campaigns.

Master the art of Google Ads experiments, refining your strategies, and maximizing campaign results. Gain insights into bidding types, audience segmentation, and Performance Max effectiveness.
From navigating the experiments interface to testing ad variations and custom experiments, you’ll be empowered to optimize campaigns effectively.

• 教程编号：1350502215
• 教程语言：英语 / 无字幕
• 安全扫描：无病毒无插件 / 云查杀 Virustotal Virscan
• 培训机构：未知 / IMJMJ
• 文件大小：167MB
• 文件格式：视频 / 文档 / 图文
• 压缩软件：7ZIP
• 视频播放：完美解码

│  └─Google Ads Experiments
│      │  00. Intro.mp4
│      │  01. Things to Know Before Making an Experiment.mp4
│      │  02. The Experiments Interface.mp4
│      │  03. Ad Variation Experiments.mp4
│      │  04. Custom Experiments.mp4
│      │  05. Custom Experiments - Bidding.mp4
│      │  06. Custom Experiments - Audiences.mp4
│      │  07. Performance Max Experiments.mp4
│      │  08. Course Wrap- Up.mp4
│      │  
│      ├─Resources
│      │  ├─00. Intro
│      │  │      00. Course Description.pdf
│      │  │      
│      │  ├─01. Lesson 1
│      │  │      01. Description.pdf
│      │  │      
│      │  ├─02. Lesson 2
│      │  │      02. Description.pdf
│      │  │      
│      │  ├─03. Lesson 3
│      │  │      03. Description.pdf
│      │  │      
│      │  ├─04. Lesson 4
│      │  │      04. Description.pdf
│      │  │      
│      │  ├─05. Lesson 5
│      │  │      05. Description.pdf
│      │  │      
│      │  ├─06. Lesson 6
│      │  │      06. Description.pdf
│      │  │      
│      │  ├─07. Lesson 7
│      │  │      07. Description.pdf
│      │  │      
│      │  ├─08. Lesson 8
│      │  │      08. Description.pdf
│      │  │      
│      │  └─09. Final Exam
│      │          09. Final Exam.pdf
│      │          
│      ├─Slides
│      │      Slides.pdf
│      │      
│      └─Subtitles
│              00. Intro.srt
│              01. Things to Know Before Making an Experiment.srt
│              02. The Experiments Interface.srt
│              03. Ad Variation Experiments.srt
│              04. Custom Experiments.srt
│              05. Custom Experiments - Bidding.srt
│              06. Custom Experiments - Audiences.srt
│              07. Performance Max Experiments.srt
│              08. Course Wrap- Up.srt