Dara女士亲授绝技,广告创意招式大全正在这里等你!亲身经历的她,给你手把手教你创意策略研究,还不够?这还有10种顶级表现的创意格式,让你的广告冠冕堂皇!深入消费者心理,发送无法抵挡的信息,简直是令人瞠目的一招。
Dara女士她分享了她的“武器库”,教你如何建立一个内部UGC团队,让你深入创意项目的工作流程。
与专家共事,让你获得测试和分析创意的秘诀!赶快加入我们,打开全新世界的大门。

Introducing the Performance Creative Master Course, a game-changer for Facebook and TikTok Ads.
Developed by Dara, a seasoned Performance Creative Consultant, and media buyer, this course reveals the blueprint to create ad creatives that truly convert.
You’ll master creative strategy research, learn the 10 top-performing creative formats, and delve into consumer psychology for unbeatable messaging.
Dara shares her toolkit, teaches you to build an in-house UGC team, and guides you through the creative project workflow. With her expertise, you’ll uncover the secrets of testing and analyzing creatives.

  • 教程编号:0829216536
  • 教程语言:英语 / 无字幕
  • 安全扫描:无病毒无插件 / 云查杀 Virustotal Virscan
  • 培训机构:未知 / IMJMJ
  • 文件大小:5.18GB
  • 文件格式:视频 / 文档 / 图文
  • 压缩软件:7ZIP
  • 视频播放:完美解码

│  └─Performance Creative Master Course
│      ├─01-Introduction- Welcome
│      │      01-A personal note from Dara.mp4
│      │      01-A personal note from Dara.png
│      │      01-A personal note from Dara.rtf
│      │      02-How to get the most out of this course.mp4
│      │      02-How to get the most out of this course.png
│      │      02-How to get the most out of this course.rtf
│      │      
│      ├─02-Creative Strategy Research
│      │  │  01-Why is creative strategy research SO important_.mp4
│      │  │  02-How to Conduct a Reputation Analysis.mp4
│      │  │  03-How to Mine Customer Testimonials.mp4
│      │  │  04-Golden Nugget Reviews-The Secret Sauce to Creative.mp4
│      │  │  05-How to Analyze Your Competitors' Creative THE RIGHT WAY.mp4
│      │  │  06-How to Quickly Analyze Past Performance.mp4
│      │  │  07-How to Present Your Creative Strategy Research to Your Team.mp4
│      │  │  
│      │  └─Resources
│      │          01-Why is creative strategy research SO important.png
│      │          02-How to Conduct a Reputation Analysis.png
│      │          02-How to Conduct a Reputation Analysis.rtf
│      │          03-Example of Customer Review Mining.xlsx
│      │          03-How to Mine Customer Testimonials.png
│      │          03-How to Mine Customer Testimonials.rtf
│      │          04-Golden Nugget Reviews-The Secret Sauce to Creative.png
│      │          04-Golden Nugget Reviews-The Secret Sauce to Creative.rtf
│      │          05-Competitor Analysis.docx
│      │          05-How to Analyze Your Competitors' Creative THE RIGHT WAY.png
│      │          05-How to Analyze Your Competitors' Creative THE RIGHT WAY.rtf
│      │          06-How to Quickly Analyze Past Performance.png
│      │          06-How to Quickly Analyze Past Performance.rtf
│      │          07-How to Present Your Creative Strategy Research to Your Team.png
│      │          07-How to Present Your Creative Strategy Research to Your Team.rtf
│      │          
│      ├─03-Creative Formats That Convert
│      │      01-How to Use This Section + Notion Guide.mp4
│      │      01-How to Use This Section + Notion Guide.png
│      │      01-How to Use This Section + Notion Guide.rtf
│      │      02-The 10 Creative Formats to Test First (1).png
│      │      02-The 10 Creative Formats to Test First.mp4
│      │      02-The 10 Creative Formats to Test First.png
│      │      02-The 10 Creative Formats to Test First.rtf
│      │      03-10 UGC Strategies That Convert.mp4
│      │      03-10 UGC Strategies That Convert.png
│      │      03-10 UGC Strategies That Convert.rtf
│      │      03-UGC Scripts.xlsx
│      │      04-15 Creatives for Service Businesses, B2B, and Info Products.mp4
│      │      04-15 Creatives for Service Businesses, B2B, and Info Products.png
│      │      04-15 Creatives for Service Businesses, B2B, and Info Products.rtf
│      │      
│      ├─04-Consumer Psychology and Messaging That Converts
│      │      01-Overview 4.mp4
│      │      01-Overview.png
│      │      01-Overview.rtf
│      │      02-The 16 Human Desires.mp4
│      │      02-The 16 Human Desires.png
│      │      02-The 16 Human Desires.rtf
│      │      03-Advertising Strategies That Scale (How to Take Big Swings with Your Creatives).mp4
│      │      03-Advertising Strategies That Scale (How to Take Big Swings with Your Creatives).png
│      │      03-Advertising Strategies That Scale (How to Take Big Swings with Your Creatives).rtf
│      │      04-Copywriting That Converts- Primary Text.mp4
│      │      04-Copywriting That Converts- Primary Text.png
│      │      04-Copywriting That Converts- Primary Text.rtf
│      │      
│      ├─05- The Creative Strategist Toolkit
│      │      The Creative Process.png
│      │      The Tools I Use Everyday as a Creative Strategist.mp4
│      │      The Tools I Use Everyday as a Creative Strategist.png
│      │      The Tools I Use Everyday as a Creative Strategist.rtf
│      │      
│      ├─06-How to Build an In-House UGC Team
│      │      01-Overview 6.mp4
│      │      01-Overview.png
│      │      01-The Creative Process Overview.png
│      │      01-The UGC Process.png
│      │      02-Copy of TEMPLATE_ UGC Brief.docx
│      │      02-How to Write a UGC Brief that Results in Winning Creative.mp4
│      │      02-How to Write a UGC Brief that Results in Winning Creative.png
│      │      02-How to Write a UGC Brief that Results in Winning Creative.rtf
│      │      03-How to Source UGC Creators.mp4
│      │      03-How to Source UGC Creators.mp4.png
│      │      03-How to Source UGC Creators.mp4.rtf
│      │      04-How to Build an In-House UGC Team.mp4
│      │      04-How to Build an In-House UGC Team.png
│      │      04-How to Build an In-House UGC Team.rtf
│      │      
│      ├─07-The Creative Project Workflow
│      │      01-An Overview of The Creative Process.mp4
│      │      01-An Overview of The Creative Process.png
│      │      01-The Creative Process.png
│      │      02-How I Use Trello as My Project Management Tool.mp4
│      │      02-How I Use Trello as My Project Management Tool.png
│      │      02-How I Use Trello as My Project Management Tool.rtf
│      │      03-Creative Testing Roadmap Template.xlsx
│      │      03-The Creative Roadmap- How to Track Your Creative Pipeline.mp4
│      │      03-The Creative Roadmap- How to Track Your Creative Pipeline.png
│      │      04-How to QA Your Creatives.mp4
│      │      04-How to QA Your Creatives.png
│      │      04-How to QA Your Creatives.rtf
│      │      
│      ├─08-How to Test Your Creatives
│      │      01-Naming Conventions (Surprisingly important!).mp4
│      │      01-Naming Conventions (Surprisingly important!).png
│      │      01-Naming Conventions (Surprisingly important!).rtf
│      │      02-How to Make a Creative Testing Framework.mp4
│      │      02-How to Make a Creative Testing Framework.png
│      │      02-How to Make a Creative Testing Framework.rtf
│      │      03-How to Test Creatives (TWO DIFFERENT METHODS!!).mp4
│      │      03-How to Test Creatives (TWO DIFFERENT METHODS!!).png
│      │      03-How to Test Creatives (TWO DIFFERENT METHODS!!).rtf
│      │      
│      ├─09-How to Analyze Creatives (Advanced)
│      │      01-Copy of Creative Reporting Workflow.docx
│      │      01-Overview- My Creative Analytics Cheatsheet.mp4
│      │      01-Overview- My Creative Analytics Cheatsheet.png
│      │      01-Overview- My Creative Analytics Cheatsheet.rtf
│      │      02-The Key Metrics You Need to Track (and my take on attribution softwares).mp4
│      │      02-The Key Metrics You Need to Track (and my take on attribution softwares).png
│      │      02-The Key Metrics You Need to Track (and my take on attribution softwares).rtf
│      │      03-The Reports You Need to Be Running Weekly, Monthly, Quarterly.mp4
│      │      03-The Reports You Need to Be Running Weekly, Monthly, Quarterly.png
│      │      03-The Reports You Need to Be Running Weekly, Monthly, Quarterly.rtf
│      │      04-How to Lead a Creative Retro with Your Team (Slide deck!).mp4
│      │      04-How to Lead a Creative Retro with Your Team (Slide deck!).png
│      │      04-Reporting Template.pptx
│      │      
│      └─10-What's next
│              01-Iterations to Make When You Find Winners and Losers.mp4
│              01-Iterations to Make When You Find Winners and Losers.png
│              01-Iterations to Make When You Find Winners and Losers.rtf
│              02-COMING SOON- Continuing Your Performance Creative Education.png


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