ibing 销售页面：hXXps://www.amazon.com/Technique-Producing-Advertising-Classics-Library/dp/0071410945
你是否也渴望源源不断地产出大胆、新鲜、有冲击力的创意，无论是在广告、写作还是其他领域？
《点子制造术》（A Technique for Producing Ideas）这本小书，正是你的破局利器。由现代广告之父 James Webb Young 所著，这本1965年首次出版的经典，至今仍被无数文案人、诗人、科学家与工程师奉为灵感圣经。
你将学到一个经过验证的创意诞生流程，它不依赖灵感突袭，而是一套可复制、可练习的系统方法。
Young 把创意过程拆解为五个简单实用的步骤，让原本神秘的“灵感一闪”变成人人都能掌握的技能。读完这本书，你将拥有一套持续产出“有料、有梗、有用”点子的思维武器，无论是写广告、写文案、做品牌还是做项目，全都适用！
You want to create bold, fresh ideas for advertising or any field.
A Technique for Producing Ideas by James Webb Young promises a clear, step-by-step method to unlock your creativity.This concise book, first published in 1965, has guided thousands of copywriters, poets, scientists, and engineers to generate powerful ideas on demand.
You’ll learn a proven process to spark breakthrough ideas.
Young, a pioneer in modern advertising, breaks down this method into five practical steps, making the creative process feel less mysterious and more like a skill you can master.
By reading this book, you’ll gain tools to produce relevant, dramatic ideas consistently, whether for ads or other projects.
教程目录
│ A Technique for Producing Ideas.pdf
