通过《转化跟踪精通》解锁你的竞争优势。
这门全面的课程为你提供了高级技巧,以测量各种账户类型(包括电子商务、潜在客户生成和SaaS)的高质量转化。《转化跟踪精通》解决了现代跟踪的复杂性,提供了克服广告拦截器和隐私法规等挑战的解决方案。
通过逐步实施的视频和清晰的指示,你将学习如何测量更多的转化,跟踪真实的业务结果,并丰富你的数据集以进行精确的分析。
无论你是经验丰富的PPC专家,还是刚刚开始,这门课程都能让你提升技能,增加你作为Google广告专家的价值。
Unlock your competitive edge with Conversion Tracking Mastery.
This comprehensive course equips you with advanced techniques to measure high-quality conversions across various account types, including Ecommerce, Lead Gen, and SaaS.Conversion Tracking Mastery addresses the complexities of modern tracking, offering solutions to overcome challenges like ad blockers and privacy regulations.
Through step-by-step implementation videos and clear instructions, you’ll learn to measure more conversions, track real business outcomes, and enrich your dataset for precise analysis.Whether you’re a seasoned PPC expert or just starting, this course empowers you to elevate your skills and increase your value as a Google Ads Specialist.
- 教程编号:0529351087
- 教程语言:英语 / 无字幕
- 安全扫描:无病毒无插件 / 云查杀 Virustotal Virscan
- 培训机构:未知 / IMJMJ
- 文件大小:4.14GB
- 文件格式:视频 / 文档 / 图文
- 压缩软件:7ZIP
- 视频播放:完美解码
Conversion Tracking Mastery
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│
└─Conversion Tracking Mastery
│
│
├─Module 0 Intro
│
│ What To Expect From This Course.mp4
│
├─Module 1 Tracking best practices
│ 1. Tracking Is A Mess And What To Do About It.mp4
│ 2. PPC Mastery Measurement Maturity Model- From Rookie To Master.mp4
│ 3. Macro Vs. Micro Conversions.mp4
│ 4. Attribution Best Practices.mp4
│ 5. Attribution Reports.mp4
│ 6. The Importance Of Third-Party Attribution Tools.mp4
│ 7. Approach For Switching To New Conversion Goals.mp4
│ 8. Why You Should Never Rely On Google Analytics Imported Data.mp4
│ PPC_Mastery_Measurement_Maturity_Framework_-_Ecommerce.pdf
│ PPC_Mastery_Measurement_Maturity_Framework_-_Lead_Gen_SaaS.pdf
│
│
├─Module 2 Basic tracking with GACT
│ 1. Different GACT Implementation Techniques (And Its Pros And Cons).mp4
│ 10. How To Configure Your Account-Default And Campaign Specific Goals.mp4
│ 11. Conversion Action Settings Best Practices.mp4
│ 2. How To Track Form Submissions With GTM.mp4
│ 3. How To Track Clicks On Important Elements With GTM.mp4
│ 4. How To Track Specific Events With GTM.mp4
│ 5. How To Implement GACT With GTM For Ecommerce Accounts.mp4
│ 6. How To Implement GACT For WooCommerce.mp4
│ 7. How To Implement GACT For Magento.mp4
│ 8. How To Implement GACT For Shopify.mp4
│ 9. Track Incoming Phone Calls With Call Tracking Software.mp4
│ Link.txt
│
│
├─Module 3 Measure more conversions
│ 1. Measure More With Enhanced Conversions.mp4
│ 2. How To Implement Enhanced Conversions With GTM_55344250.mp4
│ 2.1 [Email Template] Developer Instructions For Enhanced Conversions Implementation Through GTM.pdf
│ 2.2 [Guide] Enhanced Conversions Implemenation Through GTM.pdf
│ 3. How To Implement Enhanced Conversions With Gtag_55344250.mp4
│ 3. [Email Template] Developer Instructions For Enhanced Conversions Implementation Through Google Tag (Gtag).pdf
│ 4. The Importance Of Server-Side Tagging_55344250.mp4
│ 5. How To Implement Offline Conversion Tracking Using GCLID_55746406.mp4
│ 6. Fill In The Gaps With Consent Mode & Conversion Modelling_55344250.mp4
│ 7. How To Implement Consent Mode With GTM (Web)_55344250.mp4
│ 7. [Guide] Consent Mode Implemenation Through GTM.pdf
│ 8. Ecom- Measure Up To 15% More With ProfitMetrics Conversion Booster_55344250.mp4
│
│
├─Module 4 Measure real business results
│ 1. Lead Gen- The Benefits Of And Use Cases For Offline Conversion Tracking_55746406.mp4
│ 2. SaaS- The Benefits Of And Use Cases For Offline Conversion Tracking_55746406.mp4
│ 3. Important Remarks In Regards To Offline Conversion Tracking_55746406.mp4
│ 4. Types Of Offline Conversion Tracking Imports_55746406.mp4
│ 5. How To Implement Server-Side Tagging_55344250.mp4
│ 5.1 PPC Mastery - OCT - Form Submissions Database Template (GCLID).xlsx
│ 5.2 TEMPLATE_ Google Ads (AdWords) Conversion Import By GCLID (Official).xlsx
│ 5.3 [Guide] Offline Conversion Tracking - GCLID.pdf
│ 6. 3 [Guide] Offline Conversion Tracking - Enhanced Conversions For Leads (EC4L).pdf
│ 6. How To Implement Enhanced Conversions For Leads_55746406.mp4
│ 6.1 PPC Mastery - OCT - Form Submissions Database Template (EC4L).xlsx
│ 6.2 OCT - Enhanced Conversions For Leads - Import Template (Including AutoHash).xlsx
│ 7. Hashing First-Party Data For Scheduled Uploads_55746406.mp4
│ 7. OCT - Enhanced Conversions For Leads - Import Template (Including AutoHash).xlsx
│ 8. Ecom- Improve Your Efficiency With Profit Tracking_55746406.mp4
│ 9. How To Implement Profit Tracking With Profitmetrics.Io_55746406.mp4
│ Link.txt
│
│
├─Module 5 Enrich your data input
│ 1. New Vs. Returning Customer Data.mp4
│ 10. How To Avoid Duplicate Conversions.mp4
│ 11. How To Send Over Your Transaction ID With GTM.mp4
│ 12. How To Send Over Your Transaction ID With Gtag.mp4
│ 12.1 [Email Template] Developer Instructions For Transaction ID Implementation For E-Commerce (Gtag).pdf
│ 12.2 [Email Template] Developer Instructions For Transaction ID Implementation For Lead Gen (Gtag).pdf
│ 2. How To Setup New Vs. Returning Customer Data With GTM.mp4
│ 2.1 [Email Template] Developer Instructions For New Customer Data Implementation (GTM).pdf
│ 2.2 [Guide] New Customer Data Implemenation Through GTM.pdf
│ 3. How To Setup New Vs. Returning Customer Data With Gtag.mp4
│ 3. [Email Template] Developer Instructions For New Customer Data Implementation (Gtag).pdf
│ 4. Enrich Your Insights With Conversions With Cart Data.mp4
│ 5. How To Implement Conversions With Cart Data With GTM.mp4
│ 5. [Email Template] Developer Instructions For Conversions With Cart Data Implementation (GTM).pdf
│ 6. How To Implement Conversions With Cart Data With Gtag.mp4
│ 6. [Email Template] Developer Instructions For Conversions With Cart Data Implementation (Gtag).pdf
│ 7. Enrich Your Data With Custom Variables.mp4
│ 8. How To Setup Custom Variables With Gtag.mp4
│ 8. [Email Template] Developer Instructions For Custom Variables Implementation (Gtag).pdf
│ 9. How To Setup Custom Variables With OCT.mp4
│ 9.1 PPC Mastery - OCT - EC4L - Custom Variables - Import Template.xlsx
│ 9.2 PPC Mastery - OCT - GCLID - Custom Variables - Import Template.xlsx
│ 9.3 [Guide] Custom Variable Implementation Through Offline Conversions.pdf
│
│
└─Module 6 Correct your dataset
1. Fix Bad Data With Conversion Adjustments.mp4
2. How To Implement Conversion Adjustments.mp4
2.1 TEMPLATE_ Google Ads (AdWords) Conversion Adjustment Import - Order ID (Official).xlsx
2.2 TEMPLATE_ Google Ads (AdWords) Conversion Adjustment Import - Google Click ID (Official).xlsx
2.3 [Guide] Conversion Adjustments.pdf
3. Data Messed Up- Use Data Exclusions.mp4
4. How To Apply Data Exclusions.mp4