不要急着去做一笔不太可能发生的交易
(这几乎肯定会影响未来的销售),
我们可以在交易之前专注于关系。这个看似简单的决定改变了接下来的一切。
在《电子邮件的艺术》中,
我们把这个原则称为
“人,而不是指标”,要认识到你列表上的每个人都是真实的人,
有真实的问题需要解决,
有真实的愿望需要实现。
- 教程编号:0467328884
- 教程语言:英语 / 无字幕
- 安全扫描:无病毒无插件 / 云查杀 Virustotal Virscan
- 培训机构:未知 / IMJMJ
- 文件大小:6.08GB
- 文件格式:视频 / 文档 / 图文
- 压缩软件:7ZIP
- 视频播放:完美解码
└─Art Of Email
│ 00-Foreword.pdf
│ 00-Welcome.pdf
│
│
├─01-Module 1 - The Foundations of AoE
│ 01-Introduction.pdf
│ 02-Emphasize Relationships Before Transactions.pdf
│ 03-Customers are Created Before They Buy Anything.pdf
│ 04-World Building.pdf
│ 05-Permission Before Promotion.pdf
│ 06-Strategy + 10,000′ View.pdf
│ 07-How to Think About Writing.pdf
│ 08-The Nine-Dot Puzzle.pdf
│
│
├─02-Module 2
│ 01-Andrew Stanton - The clues to a great story.mp4
│ 01-How to truly MOVE your audience - Lisa Nichols.mp4
│ 01-Kevin Costner's Kindness Was Repaid - The Graham Norton Show.mp4
│ 01-Principles of Serialized Narratives.pdf
│
│
├─03-Module 3
│ 01-CLIC '16 - Mark Levy's Freewriting Tips for Innovators.mp4
│ 01-Soap Opera Series (SOS) Overview.mp4
│ 01-Soap Opera Series (SOS).pdf
│
│
├─04-Module 4
│ 01-Relationship Building Series (RBS) Overview.mp4
│ 01-Relationship Building Series (RBS).pdf
│
│
├─05-Art of Email (AoE) (Live Workshop)
│ 01-Oct 11 2021 PLS for AoE Workshop.mp4
│ 02-Q&A Call 1 Transcript.pdf
│ 02-Q&A Call 1.mp4
│ 03-Week 2 Transcript.pdf
│ 03-Week 2.mp3
│ 04-Q&A Call 2 Transcript.pdf
│ 04-Q&A Call 2.mp4
│ 05-Week 3 Transcript.pdf
│ 05-Week 3.mp3
│ 06-(Pub) RBS Review (Robin Harford).docx
│ 06-RBS Review (Robin Harford) Transcript.pdf
│ 06-RBS Review (Robin Harford).mp4
│ 07-AoE Workshop Questions - Week 3.docx
│ 07-Q&A Call 3 Transcript.pdf
│ 07-Q&A Call 3.mp4
│ 08-Week 4 Transcript.pdf
│ 08-Week 4.mp3
│ 09-(Pub) SOS Review (Julie Angel).docx
│ 09-SOS Review (Julie Angel) Transcript.pdf
│ 09-SOS Review (Julie Angel).mp4
│ 10-AoE Workshop Questions - Week 4.docx
│ 10-Q&A Call 4 Transcript.pdf
│ 10-Q&A Call 4.mp4
│ 11-Week 5 Transcript.pdf
│ 11-Week 5.mp3
│ 12-(Pub) November Masterclass Dating (Khara for Anna).docx
│ 12-Bridge Review Transcript.pdf
│ 12-Bridge Review.mp4
│
│
├─06-Audience & Offer Masterclass (AOM)
│ 01-Audience & Offer Masterclass (Part I).pdf
│ 02-Audience & Offer Masterclass (Part II).pdf
│ 02-Customer Gains Trigger Questions (PDF).pdf
│ 02-Customer Jobs Trigger Questions (PDF).pdf
│ 02-Customer Pains Trigger Questions (PDF).pdf
│ 02-Gain Creators Trigger Questions (PDF).pdf
│ 02-Pain Relievers Trigger Questions (PDF).pdf
│ 02-The Value Proposition Canvas (PDF).pdf
│ 02-Value Proposition Design Overview (TTE).mp4
│
│
├─07-Module 5
│ 01-Overview - Value Newsletter (VNL).mp4
│ 01-Value Newsletter (VNL).pdf
│
│
├─08-Module 6
│ 01-Bridge Emails.pdf
│ 01-Overview - Bridge Emails.mp4
│
│
├─09-Module 7
│ 01-Overview - Story-Powered Promotions (SPPs) — Part 1.mp4
│ 01-Story-Powered Promotions (SPPs) — Part 1.pdf
│ 02-SPP Basic.mp4
│ 02-SPP Stack + VIP.mp4
│ 02-Story-Powered Promotions (SPPs) — Part 2.pdf
│ 03-Story-Powered Promotions (SPPs) — Part 3.pdf
│
│
├─10-Module 8
│ 01-Overview - Product Launch Series (PLS).mp4
│ 01-Product Launch Series (PLS).pdf
│
│
├─11-Module 9
│ 01-Customer Onboarding Series (COS).pdf
│ 01-Overview - Customer Onboarding Series (COS).mp4
│
│
├─12-Module 10
│ 01-Putting it All Together.pdf
│
│
└─13-Module 11
00-Advanced Ideas - Introduction.pdf
01-Subscribing to the VNL (after an RBS or COS).pdf
02-How To 'Mute' VNLs (when in SOSs, SSPs, PLSs).pdf
03-Re-Engagement Series.pdf
04-How To Use The 'VIP' Idea In Other Creative Ways.pdf