ibing 销售页面：https://www.wiley.com/en-us/Marketing+6.0%3A+The+Future+Is+Immersive-p-9781119835370
《Marketing 6.0》提供了对现代营销的深刻洞察，强调了技术在满足客户需求中的重要性。
本书重点讲解了“元营销”这一概念，详细阐述了其核心要素，特别是针对Z世代和Alpha世代的营销策略。
你将了解如何通过元宇宙和沉浸式体验与这些精通科技的受众建立联系，增强互动性。
《Marketing 6.0》还讨论了企业如何将可持续性主题融入其战略，同时保持人与人之间的互动，确保客户感到被重视。这种数字与实体的结合，创造了更有意义的客户体验，使企业在快速变化的市场中始终保持相关性。
Marketing 6.0 provides insight into modern marketing, emphasizing the importance of technology in addressing customer needs.
The book highlights metamarketing, explaining its core elements and focusing on Generation Z and Generation Alpha.You’ll discover how to engage these tech-savvy audiences through the metaverse and immersive experiences that enhance connection.
Marketing 6.0 also addresses the need for businesses to integrate sustainability themes and maintain human interaction, ensuring that customers feel valued.
This blend of digital and physical engagement creates a more meaningful experience, allowing companies to stay relevant in a fast-changing landscape.
- 教程编号：0350245380
- 教程语言：英语 / 无字幕
- 安全扫描：无病毒无插件 / 云查杀 Virustotal Virscan
- 培训机构：未知 / IMJMJ
- 文件大小：13.7MB
- 文件格式：视频 / 文档 / 图文
- 压缩软件：7ZIP
- 视频播放：完美解码
│ Marketing 6-0.pdf
