【Google广告大揭秘】Performance Max带你玩转六大广告频道，买一个不如买齐！带你实现全方位增长！

这是一份指南，教你如何通过一种强大的活动类型，在六个营销渠道上扩大你的品牌影响力。

这套蓝图利用机器学习简化了谷歌广告。

Performance Max结合了谷歌的六大主要频道——搜索广告，显示广告，购物广告，YouTube广告，Discover和Gmail广告，简化了你的活动努力。

增强现有策略，提升品牌知名度，并轻松抓住销售漏斗的底部。

这份包含19个训练视频的蓝图，涵盖了从开始使用Performance Max到最大化购物和漏斗顶部增长的所有内容，包括现实世界的案例研究和可行的洞察力。

A guide to expanding your brand’s reach across six marketing channels with one powerful campaign type.
This Blueprint simplifies Google ads with machine learning.

Performance Max combines six top Google channels—Search Ads, Display Ads, Shopping Ads, YouTube Ads, Discover, and Gmail Ads—streamlining your campaign efforts.
Strengthen existing strategies, boost brand awareness, and capture bottom-of-funnel sales with ease.

The Blueprint, with 19 training videos, covers everything from getting started with Performance Max to maximizing shopping and top-of-funnel growth, featuring real-world case studies and actionable insights.

教程编号：0111462303

教程语言：英语 / 无字幕

安全扫描：无病毒无插件 / 云查杀 Virustotal Virscan

培训机构：未知 / IMJMJ

文件大小：13.15GB

文件格式：视频 / 文档 / 图文

压缩软件：7ZIP

视频播放：完美解码


Google Performance Max Blueprint
  │  
  │  
  └─Google Performance Max Blueprint
      │  
      │  
      ├─00-Smart Marketer Workbook Overview
      │      Google+Performance+Max+Blueprint+Workbook.pdf
      │      
      │      Smart Marketer Workbook Overview.mp4
      │      
      ├─01-Getting Started with Performance Max
      │      01-What is Performance Max.mp4
      │      02-What’s Different From Previous Google Campaigns.mp4
      │      03-Where Performance Max Fits In Your Marketing Stack.mp4
      │      04-Case Study- An Outdoor Brand.mp4
      │      
      │      
      ├─02-Performance Max Campaign #1- Shopping-Efficiency
      │      01-PMAX Campaign Strategies.mp4
      │      02-Audience Signals and Bid Strategy.mp4
      │      03-Listing Groups.mp4
      │      04-Case Study- oVertone.mp4
      │      05-Assets- Assembling Your Ad Dream Team.mp4
      │      06-Campaign Buildout.mp4
      │      07-Case Study- An Automotive Brand.mp4
      │      
      │      
      └─03-Performance Max Campaign #2- Beyond Shopping-Growth
              01-Performance Max- Beyond Shopping.mp4
              02-Listing Groups- Shopping Ads.mp4
              03-Display Strategy and Assets.mp4
              04-Video Strategy and Assets.mp4
              05-Campaign Buildout.mp4
              06-Reporting, Insights, and Optimization.mp4
              07-Case Study- A Health and Wellness Brand.mp4
              08-Executing Your Blueprint.mp4