ibing 
深入学习《创意策略大师课程》，在这里我们揭示了创意才能在驱动广告成功中的力量。
这门课程是为创意策略师、媒体购买者和营销人员设计的，是你解锁影响力广告创意秘密的通道。
从对齐到内容制作及更多，每个模块都提供深入的见解以提升你的技能。
此外，通过独家的奖金，如聊天GPT提示和个性化的问答环节，你的学习体验将进一步丰富。
通过掌握创意策略，你将解锁成功的新维度，从扩大广告账户到精确地触达你的目标受众。
Dive into the Creative Strategy Master Course, where we uncover the power of creative prowess in driving advertising success.
Designed for creative strategists, media buyers, and marketers alike, this course is your gateway to unlocking the secrets of impactful ad creatives.From alignment to content production and beyond, each module offers in-depth insights to elevate your skills.
Plus, with exclusive bonuses like Chat GPT prompts and personalized Q&A sessions, your learning experience is enriched further.By mastering creative strategy, you’ll unlock new dimensions of success, from scaling ad accounts to reaching your target audience with precision.
- 教程编号：0018942064
- 教程语言：英语 / 无字幕
- 安全扫描：无病毒无插件 / 云查杀 Virustotal Virscan
- 培训机构：未知 / IMJMJ
- 文件大小：6.97GB
- 文件格式：视频 / 文档 / 图文
- 压缩软件：7ZIP
- 视频播放：完美解码
Creative Strategy Master Course
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└─Creative Strategy Master Course
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│ screenshot.pdf
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├─1 Introduction To The Course
│ 1 Creative Strategy Master Course.webm
│ 2 UPDATED__ Creative Strategy Master Course Overview.webm
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├─10 Pillar 6 Content Production
│ 1 1 Master Content Checklist.pdf
│ 10 My Experience Working with Content Creators and Production Agencies.webm
│ 11 Understanding Pricing Strategies in the Service Space.webm
│ 13 Creative Workflow KanBan.pdf
│ 14 Whitelisting & Dark Posting On Facebook 101 Guide.pdf
│ 15 How Do You Know A Creative Is Good.pdf
│ 16 Master Copy Writing Frameworks.pdf
│ 17 Static Design 101.pdf
│ 18 How Does Marketing To Mindstates Translate To Your Ads.pdf
│ 19 What To Do When Your UGC Content Misses The Mark.webm
│ 2 Creative Workflow KanBan.pdf
│ 3 Whitelisting & Dark Posting On Facebook 101 Guide.pdf
│ 4 Intro to Creative Production.webm
│ 5 Understanding the Role of a Creative Strategist in Content Production.webm
│ 6 Maximizing Your Content's Potential.webm
│ 7 Understanding Brand vs Performance Orientation In Content.webm
│ 8 Ultimate Guide To UGC Sourcing.pdf
│ 9 Quick UGC Score Card.pdf
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├─11 Pillar 7 Launch & Creative Testing
│ 1 Intro to Launch Strategy & Creative Testing.webm
│ 2 Launch 5 Factors to Consider When Setting Up Creative Tests.webm
│ 3 Questions to Consider for Creative Launch Strategy.webm
│ 4 Budget-Pacing Formula for Ad Campaigns.webm
│ 5 Launch What % of Adspend Is Going to Completely New Ideas.ts
│ 6 What to do with Ads that are Doing Well in Creative Testing Campaign.webm
│ 7 Ads Command Center.pdf
│ 8. The Body as Healer Working from the Bottom Up.ts
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├─12 Pillar 8 Creative Reporting & Analysis & Iterations
│ 1 Intro To Creative Reporting and Analysis.webm
│ 10 Media Buying Metrics That Matter For Creative Strategy.pdf
│ 2 Metrics for Measuring Ad Success.webm
│ 3 Favorite Tools for Measuring Creative Success.webm
│ 4 Using Motion App for Creative Strategy.webm
│ 5 How I Present Monthly Reports to Clients.webm
│ 6 Testing & Optimizing.pdf
│ 7 Ideas For Each Testing Type.pdf
│ 8 5 Types of Ad Iterations.pdf
│ 9 Iterations & Edits Template.pdf
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├─13 Pillar 9 Systems & Processes
│ 1 BONUS Intro to Systems & Processes.webm
│ 10 Social Review Graphics Brief Guideline.webm
│ 11 How To Integrate Chat GPT Into Google Sheets.mkv
│ 11 How To Integrate Chat GPT Into Google Sheets.pdf
│ 12 Client Creative Command Center.pdf
│ 13 The Future of Performance Creative Strategy.pdf
│ 14 Building Your Top Ads Monthly Board.pdf
│ 15 Using AI to Create Visual Diagrams.webm
│ 2 BONUS AD Content Production Organization.webm
│ 3 The Ad Creative Workflow SOP.pdf
│ 4 Onboarding Process for Creative Strategists.webm
│ 5 Performance Purple Team Onboarding TEMPLATE.pdf
│ 6 Mock Sprint Testing Calendar Overview.webm
│ 7 MOCK UP Testing Calendar.xlsx
│ 8 Creative Sprints Workflow.pdf
│ 9 Connecting Your Sprint + Production Workflows + Live Example.webm
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├─14 The END
│ 1 Understanding Pricing Strategies in the Service Space.webm
│ 2 Thank YOU End Of Course Wrap Up.webm
│ 3 Creative Strategy FAQ’s.pdf
│ 4 BONUS Q&A From Course Takers.pdf
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├─2 Creative Strategy 101
│ 1 Why You Should Care About Creative Strategy.webm
│ 10 Creative Strategy Terms Guide.pdf
│ 11 Client Creative Command Center.pdf
│ 2 What Is Creative Strategy & Why Now.webm
│ 3 9 Pillars of Creative Strategy.webm
│ 4 Skills of A Creative Strategist.webm
│ 5 Creative Strategist Job Description.pdf
│ 6 Master Creative Strategy Book List.pdf
│ 7 Understanding the Creative Workflow.webm
│ 8 The Ad Creative Workflow SOP.pdf
│ 9 Creative Strategist Master Tool Kit.pdf
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├─3 About Your Instructor & Nicole's Background
│ 1 Who is Nicole Crowell.webm
│ 2 Past Brands + Credibility.webm
│ 3 BONUS Vulnerability Time.webm
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├─4 Foundational Learning
│ 1 Color Psychology 101.pdf
│ 10 The Hero’s Journey.pdf
│ 11 5 Levels Of Market Sophistication.pdf
│ 12 5 Levels of Consumer Awareness.pdf
│ 13 Choosing the Mass Desire.pdf
│ 2 34 Cognitive Principles That Affect Your Marketing.pdf
│ 3 23 Consumer Psychology Laws.pdf
│ 4 Marketing To MindStates.pdf
│ 5 Finding Your Brand.pdf
│ 6 Emotional Tones 101.pdf
│ 7 Maslow's Hierarchy of Needs.pdf
│ 8 Master List Of Human Desires.pdf
│ 9 LF8 Core Desires.pdf
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├─5 Pillar 1 Alignment
│ 1 Intro To Alignment.webm
│ 10 MATRIX TABLE.mp4
│ 10 MATRIX TABLE.pdf
│ 2 Discovery Questions.webm
│ 3 BONUS Discovery Questionnaire Deep Dive.webm
│ 4 Discovery Questions (Onboarding).pdf
│ 5 Brand vs Performance.webm
│ 6 How to Conduct an Internal Creative Audit (Creative Evaluation).webm
│ 7 Internal Account Creative Audit.pdf
│ 8 Live Audit Example & Client Response.webm
│ 8.1 Full Awesome Maps Audit.webm
│ 9 Alignment Recap & Homework.pdf
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├─6 Pillar 2 Research
│ 1 Intro To Research.ts
│ 10 Internal Research Method S.W.O.T Audit.webm
│ 11 3 Ad Spying Tips You Probably Aren't Aware Of.webm
│ 12 Research How To Use The Product 1-Sheeter.webm
│ 13 How To Use The Product 1-Sheeter.webm
│ 14 XX Product 1-Sheeter.pdf
│ 15 Competitive Analysis 101 + Cheat Sheet Review.webm
│ 16 Competitive Analysis 101.pdf
│ 17 Competitive Analysis Cheatsheet.pdf
│ 18 Swipe Files Organization for Ad Inspo + Research.ts
│ 19 Example Of Competitive Spying & Analysis (Live).ts
│ 2 Internal Research List (High Level).webm
│ 20 Competitive Analysis.pdf
│ 21 Finding Statistics For Your Ad Copy.pdf
│ 22 Nicole’s AI PROMPTS (Version 1) on Competitive Research.mp4
│ 22 Nicole’s AI PROMPTS (Version 1) on Competitive Research.pdf
│ 3 External Research List (High Level).webm
│ 4 Internal & External Research 101 List.pdf
│ 5 Research 4 Types of Data.mp4
│ 6 NLP Analysis - Example Google Sheets Manual Version.webm
│ 7 How To Present NLP Findings (Example).webm
│ 8 XXX _ NLP Analysis.xlsx
│ 9 EXAMPLE NLP Report.pdf
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├─7 Pillar 3 Avatars & Ideal Buyer Persona's
│ 1 Intro to Avatars.webm
│ 10 Building An Ideal Buyer Persona.pdf
│ 2 What You Need To Know.webm
│ 3 Favorite Audience Research Tools.webm
│ 4 BONUS Crystal Knows Live Example.webm
│ 5 Using AI to Support Avatar Building.webm
│ 6 Core Avatar.pdf
│ 7 Avatar Research & Building With AI.mkv
│ 7 Avatar Research & Building With AI.pdf
│ 8 Building a Customer Avatar with ChatGPT.webm
│ 9 Steps For Adding More Context To Your Avatars.pdf
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├─8 Pillar 4 Ideation
│ │ 1 Intro To Ideation.webm
│ │ 10 Pre-Ideation Session Questions.pdf
│ │ 11 Creating ANGLES.pdf
│ │ 12 New Hook Ideas Using Tiktok Organic.webm
│ │ 13 Creating a Magical Idea Box.webm
│ │ 14 Idea Box.pdf
│ │ 15 Using the Idea Box for Client-Facing Projects.webm
│ │ 16 Ad Breakdown → Framework Example.mp4
│ │ 16 Ad Breakdown → Framework Example.pdf
│ │ 17 BONUS Live Talk At The Performers Community On Ideation.ts
│ │ 4 Gather Your People.ts
│ │ 5 How To Align & Define.ts
│ │ 6 Bonus Questions To Ask Prior To A Session.ts
│ │ 7 10 Ideation Techniques Quick Guide.pdf
│ │ 8 The 9 Ideation Frameworks Overview.ts
│ │ 9 Alignment Exercise & Homework.docx
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│ └─8 The 9 Ideation Frameworks Overview
│ 1 Brainstorming & Brainwriting.ts
│ 2 Reverse Brainstorming & Brainwriting.ts
│ 3 The 6 Thinking Hats Technique.ts
│ 4 Mind Mapping Framework.ts
│ 5 3 Horizons Framework.ts
│ 6 Starbursting Technique.ts
│ 7 Ideation 5 Why's Example.ts
│ 8 The 5 Why's Framework.ts
│ 9 The SCAMPER Method.ts
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└─9 Pillar 5 Briefs, Scripts & Strategy
1 Intro To Briefing.ts
10 How Does Consumer Awareness.pdf
11 GENERIC UGC BRIEF TEMPLATE.pdf
12 BILLO BRIEF TEMPLATE.pdf
13 Iterations & Edits Template.pdf
14 Quarterly Planning Content Strategy.ts
15 Quarterly Creative Strategy Planning.pdf
16 AI Prompting For Creative Strategy.pdf
16 AI Prompting For Creative Strategy.webm
17 Social Review Graphics Brief Guideline.webm
18 Crafting a Compelling 20-Second Ad.pdf
19 Paid Media Concept General Strategy Checklist.pdf
2 6 Elements To A Creative Brief & Live Example.webm
3 Modular Content 101 + Deep Dive Into Ad Blocks.webm
4 Modular Content 101.pdf
5 Deeper - Block Type Examples.pdf
6 UGC Brief Example.webm
7 GET WHO TO BY Stakeholder Brief.pdf
8 Generating Creative Insights.pdf
9 DETAILED SCRIPT TEMPLATE.pdf
