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《品牌搜索结果优化课程（The Brand SERP Course）》是一门专为提升你品牌在 Google 搜索结果中曝光度与专业形象而设计的实战课程！
你将学到如何优化首页内容、精炼丰富链接（rich sitelinks），并高效管理你的社交媒体账号，全面提升品牌的可见性与可信度。
这门课程涵盖关键 SEO 技巧，帮助你掌控搜索结果，主动影响用户看到的内容，而不是被动接受。
还有一大重点——教你如何应对那些“拖后腿”的搜索结果，比如负面评论、评分平台或第三方文章。
你将掌握“跳跃式排名”策略（leapfrogging），提升你能控制或半控制内容的排名，避免常见失误，让你的品牌更上一层楼。除此之外，你还会深入了解 Google SERP 中的丰富功能，比如图片区块、影片区块、Twitter 动态等等，学会如何触发并优化这些黄金曝光位置！
课程将引导你在 Google 的“实体导向搜索新时代”中，成功将你的品牌打造成客户心中的最佳解答。
The Brand SERP Course helps you boost your brand’s online presence and visibility on Google search results.
You’ll learn to improve your homepage, optimize rich sitelinks, and manage social accounts effectively.
It covers key SEO tactics to control and influence your search results.You’ll also master handling negative or weak results, like review platforms and third-party articles.
Learn leapfrogging strategies to take control of rankings and avoid common mistakes.
This section focuses on practical methods to deal with results you fully or partially control.Lastly, discover how rich SERP features work. Learn to trigger and optimize elements like image boxes, video boxes, and Twitter results.
The course ensures you position your brand as the best solution for customer needs, aligning with Google’s new entity-based search era.
- 教程编号：0891076148
- 教程语言：英语 / 无字幕
- 安全扫描：无病毒无插件 / 云查杀 Virustotal Virscan
- 培训机构：未知 / IMJMJ
- 文件大小：3.65GB
- 文件格式：视频 / 文档 / 图文
- 压缩软件：7ZIP
- 视频播放：完美解码
教程目录
│ └─Brand SERP Course
│ ├─01-Brand SERPs Foundation Module
│ │ 01-Brand SERPs Introduction.pdf
│ │ 01-Introduction.mp4
│ │ 01-Introduction.pdf
│ │
│ ├─02-Optimizing Your Homepage
│ │ 01-Lesson Optimizing Your Homepage.mp4
│ │ 01-Lesson Optimizing Your Homepage.pdf
│ │ 01-Optimizing Your Homepage.pdf
│ │
│ ├─03-Triggering and Optimizing Rich Sitelinks
│ │ 01-Lesson Triggering and Optimizing Rich Sitelinks.mp4
│ │ 01-Lesson Triggering and Optimizing Rich Sitelinks.pdf
│ │ 01-Triggering and Optimizing Rich Sitelinks.pdf
│ │
│ ├─04-Improving the Results You Control
│ │ 01-Improving the Results You Control.pdf
│ │ 01-Lesson Improving the Results You Control.mp4
│ │ 01-Lesson Improving the Results You Control.pdf
│ │
│ ├─05-Improving Your Social Accounts
│ │ 01-Improving Your Social Accounts.pdf
│ │ 01-Lesson Improving Your Social Accounts.mp4
│ │ 01-Lesson Improving Your Social Accounts.pdf
│ │
│ ├─06-Improving Other Results You Partially Control
│ │ 01-Improving Other Results You Partially Control.pdf
│ │ 01-Lesson Improving Other Results You Partially Control.mp4
│ │ 01-Lesson Improving Other Results You Partially Control.pdf
│ │ 01-Lesson Improving the Results You Control.mp4
│ │
│ ├─07-Improving the Results You Do Not Control
│ │ 01-Improving the Results You Do Not Control.pdf
│ │ 01-Lesson Improving the Results You Do Not Control.mp4
│ │ 01-Lesson Improving the Results You Do Not Control.pdf
│ │
│ ├─08-SEO Tactics Youll Need
│ │ 01-Lesson SEO Tactics You ll Need.mp4
│ │ 01-Lesson SEO Tactics You ll Need.pdf
│ │ 01-SEO Tactics You ll Need.pdf
│ │
│ ├─09-Optimizing Google Ads
│ │ 01-Lesson Optimizing Google Ads.mp4
│ │ 01-Lesson Optimizing Google Ads.pdf
│ │ 01-Optimizing Google Ads.pdf
│ │
│ ├─10-Tactics to Avoid and Mistakes Not to Make
│ │ 01-Lesson Tactics to Avoid and Mistakes Not to Make.mp4
│ │ 01-Lesson Tactics to Avoid and Mistakes Not to Make.pdf
│ │ 01-Tactics to Avoid and Mistakes Not to Make.pdf
│ │
│ ├─11-Rich Element Module
│ │ 01-Introduction.mp4
│ │ 01-Introduction.pdf
│ │
│ ├─12-How Ranking Works
│ │ 01-How Ranking Works How Rich Elements Get Onto Your Brand SERP .pdf
│ │ 01-Lesson How Ranking Works 40 How Rich Elements Get Onto Your Brand SERP 41 .pdf
│ │ 01-Lesson How Ranking Works 40 How Rich Elements Get Onto Your Brand SERP 41.mp4
│ │
│ ├─13-Triggering and Optimizing Image Boxes
│ │ 01-Lesson Triggering and Optimizing Image Boxes.mp4
│ │ 01-Lesson Triggering and Optimizing Image Boxes.pdf
│ │ 01-Triggering and Optimizing Image Boxes.pdf
│ │
│ ├─14-Triggering and Optimizing Video Boxes
│ │ 01-Lesson Triggering and Optimizing Video Boxes.mp4
│ │ 01-Lesson Triggering and Optimizing Video Boxes.pdf
│ │ 01-Triggering and Optimising Video Boxes.pdf
│ │
│ ├─15-Triggering and Maintaining Twitter Boxes
│ │ 01-Lesson Triggering and Maintaining Twitter Boxes.mp4
│ │ 01-Lesson Triggering and Maintaining Twitter Boxes.pdf
│ │ 01-Triggering and Maintaining Twitter Boxes.pdf
│ │
│ ├─16-Optimizing for People Also Ask
│ │ 01-How to add Yoast structured data blocks - block editor - Yoast SEO for WordPress.mp4
│ │ 01-Lesson Optimizing for People Also Ask 40 PAA Boxes 41 .pdf
│ │ 01-Lesson Optimizing for People Also Ask 40 PAA Boxes 41.mp4
│ │ 01-Optimizing for People Also Ask PAA Boxes .pdf
│ │
│ ├─17-Negative Result Module
│ │ 01-Introduction..mp4
│ │ 01-Introduction.pdf
│ │
│ ├─18-Dealing With Review Platforms
│ │ 01-Dealing With Review Platforms.pdf
│ │ 01-Lesson Dealing With Review Platforms.mp4
│ │ 01-Lesson Dealing With Review Platforms.pdf
│ │
│ ├─19-Dealing With Forums
│ │ 01-Dealing With Forums.pdf
│ │ 01-Lesson Dealing With Forums.mp4
│ │
│ ├─20-Third Party Articles and Blogs
│ │ 01-Lesson Third Party Articles and Blogs.mp4
│ │ 01-Lesson Third Party Articles and Blogs.pdf
│ │ 01-Third Party Articles and Blogs.pdf
│ │
│ ├─21-Leapfrogging - Finding Opportunities
│ │ 01-Kalicube Brand SERP and Knowledge Panel Solutions.mp4
│ │ 01-Kalicube Brand SERP and Knowledge Panel Solutions.pdf
│ │ 01-Leapfrogging Finding Opportunities.pdf
│ │
│ ├─22-Leapfrogging With Content You Control
│ │ 01-Leapfrogging With Content You Control.pdf
│ │ 01-Lesson Leapfrogging With Content You Control.mp4
│ │ 01-Lesson Leapfrogging With Content You Control.pdf
│ │
│ ├─23-Leapfrogging With Results You Partially Control
│ │ 01-Leapfrogging With Results You Partially Control.pdf
│ │ 01-Lesson Leapfrogging With Results You Partially Control.mp4
│ │ 01-Lesson Leapfrogging With Results You Partially Control.pdf
│ │
│ └─24-Leapfrogging With Content You Dont Control
│ 01-Kalicube Brand SERP and Knowledge Panel Solutions.pdf
│ 01-Kalicube Brand SERP.mp4
│ 01-Leapfrogging With Content You Don t Control.pdf
