ibing 销售页面：hXXps://www.udemy.com/course/the-ultimate-google-adwords-training-course/
《终极2024 Google Ads培训》教你如何创建和管理高效的广告，稳定地为网站带来流量。
这门课程将为你提供掌握Google Ads所需的工具，帮助你稳定地吸引网站流量。
已有超过218,000名学员和52,000+条评论，这门课程成为任何想要提升广告技能人士的首选。
你将学习如何设置转化跟踪、优化广告活动，并利用PMAX和YouTube广告等高级功能。你将能自信地创建和管理有利可图的广告活动。
课程内容覆盖从基础的关键词策略，到更高级的技巧，如再营销和客户数据分析。
你将学会如何提升质量评分、降低每次点击成本，并提高销售额。
无论你是广告新手，还是有经验的广告主，这门课程都能提供实用的知识。
逐步的教学方法让复杂的概念易于理解，终身访问权限确保你在广告活动发展过程中随时可以回顾课程内容。The Ultimate 2024 Google Ads Training teaches you how to create and manage profitable ads to drive consistent website traffic.
This course equips you with the tools to master Google Ads and drive consistent traffic to your site.
With over 218,000 students and 52,000+ reviews, this course is a top choice for anyone looking to improve their advertising skills.
You’ll learn how to set up conversion tracking, optimize your campaigns, and use advanced features like PMAX and YouTube ads.You’ll be able to create and manage profitable campaigns with confidence.
The course covers everything from basic keyword strategies to more advanced techniques, like remarketing and analyzing customer data.
You’ll learn how to improve your Quality Score, lower your cost per click, and increase your sales.
Whether you’re a beginner or experienced advertiser, this course has something for everyone.
The step-by-step approach makes complex concepts easy to understand, and lifetime access ensures you can revisit lessons as your campaigns grow.
- 教程编号：1463195334
- 教程语言：英语 / 无字幕
- 安全扫描：无病毒无插件 / 云查杀 Virustotal Virscan
- 培训机构：未知 / IMJMJ
- 文件大小：25.53GB
- 文件格式：视频 / 文档 / 图文
- 压缩软件：7ZIP
- 视频播放：完美解码
教程目录
│ └─Ultimate 2024 Google Ads Training
│ ├─01 - Introduction to Google Ads
│ │ │ 001 Welcome to Google Ads Masterclass!.mp4
│ │ │ 002 Link to Isaac Rudansky's Digital Advertising Superstars Facebook Group.html
│ │ │ 003 How to Make the Most of This Course, Plus a Sneak Peak of What's to Come!.mp4
│ │ │ 004 Google Ads Formula Calculator.mp4
│ │ │ 005 AdWords Formula Calculator I Built For You.html
│ │ │ 006 What is Google Ads.mp4
│ │ │ 007 Where do Google Ads Show Up.mp4
│ │ │ 008 Complimentary AdVenture Media Account Audit (exclusions apply).mp4
│ │ │
│ │ └─Subtitles
│ │ 001 Welcome to Google Ads Masterclass!_en.srt
│ │ 003 How to Make the Most of This Course, Plus a Sneak Peak of What's to Come!_en.srt
│ │ 004 Google Ads Formula Calculator_en.srt
│ │ 006 What is Google Ads_en.srt
│ │ 007 Where do Google Ads Show Up_en.srt
│ │ 008 Complimentary AdVenture Media Account Audit (exclusions apply)_en.srt
│ │
│ ├─02 - The Fundamentals of Google Ads (Updated)
│ │ │ 001 The Key Metrics of Google Ads.mp4
│ │ │ 002 Understanding the Google Ads Auction[ aixinshou.com ].mp4
│ │ │ 003 What Determines Your Actual CPC.mp4
│ │ │ 004 How Does the Google Ads Auction Operate.mp4
│ │ │ 005 Balancing CPC Against Conversion Rate and AOV.mp4
│ │ │ 006 Google Ads Key Terminology You Need to Know.mp4
│ │ │ 007 The Core Structure and Functionality of a Google Ads Account.mp4
│ │ │
│ │ └─Subtitles
│ │ 001 The Key Metrics of Google Ads_en.srt
│ │ 002 Understanding the Google Ads Auction_en.srt
│ │ 003 What Determines Your Actual CPC_en.srt
│ │ 004 How Does the Google Ads Auction Operate_en.srt
│ │ 005 Balancing CPC Against Conversion Rate and AOV_en.srt
│ │ 006 Google Ads Key Terminology You Need to Know_en.srt
│ │ 007 The Core Structure and Functionality of a Google Ads Account_en.srt
│ │
│ ├─03 - The 3 Key Pillars of Google Ads (Updated)
│ │ │ 001 Introduction to the 3 Pillars of Google Ads.mp4
│ │ │
│ │ └─Subtitle
│ │ 001 Introduction to the 3 Pillars of Google Ads_en.srt
│ │
│ ├─04 - Keywords and Search Terms in Depth (Updated)
│ │ │ 001 Understanding the User Funnel.mp4
│ │ │ 002 Keywords vs. Queries Terms vs. Negative Keywords[ aixinshou.com ].mp4
│ │ │ 003 Keyword Match Types.mp4
│ │ │ 004 Audience Targeting Options.mp4
│ │ │ 005 Search Terms Report.mp4
│ │ │ 006 Brand Inclusions and Brand Exclusions List.mp4
│ │ │ 007 Understanding Negative Keywords.mp4
│ │ │ 008 Keyword and Search Term Dashboard Walkthrough.mp4
│ │ │
│ │ └─Subtitles
│ │ 001 Understanding the User Funnel_en.srt
│ │ 002 Keywords vs. Queries Terms vs. Negative Keywords_en.srt
│ │ 003 Keyword Match Types_en.srt
│ │ 004 Audience Targeting Options_en.srt
│ │ 005 Search Terms Report_en.srt
│ │ 006 Brand Inclusions and Brand Exclusions List_en.srt
│ │ 007 Understanding Negative Keywords_en.srt
│ │ 008 Keyword and Search Term Dashboard Walkthrough_en.srt
│ │
│ ├─05 - The Art of Audience Targeting (Updated)
│ │ │ 001 Understanding Targeting vs. Observation vs. Exclusion.mp4
│ │ │ 002 Audience-Focused Strategies[ aixinshou.com ].mp4
│ │ │ 003 Analyzing Audience Performance Reports.mp4
│ │ │ 004 Audience Testing Ideas.mp4
│ │ │
│ │ └─Subtitles
│ │ 001 Understanding Targeting vs. Observation vs. Exclusion_en.srt
│ │ 002 Audience-Focused Strategies_en.srt
│ │ 003 Analyzing Audience Performance Reports_en.srt
│ │ 004 Audience Testing Ideas_en.srt
│ │
│ ├─06 - Crafting Killer Copy and Mastering the Message (Updated)
│ │ │ 001 Understanding the User - The Right Messaging.mp4
│ │ │ 002 The Psychological Principles of Ad Copy[ aixinshou.com ].mp4
│ │ │ 003 Isaac's Top 5 Tips for Ad Copy.mp4
│ │ │ 004 Isaac's Top 5 Tips for Creatives.mp4
│ │ │
│ │ └─Subtitles
│ │ 001 Understanding the User - The Right Messaging_en.srt
│ │ 002 The Psychological Principles of Ad Copy_en.srt
│ │ 003 Isaac's Top 5 Tips for Ad Copy_en.srt
│ │ 004 Isaac's Top 5 Tips for Creatives_en.srt
│ │
│ ├─07 - Profit-First Bidding Strategies (Updated)
│ │ │ 001 Managing Costs.mp4
│ │ │ 002 Google Ads Bidding Strategies[ aixinshou.com ].mp4
│ │ │ 003 The Case for Smart Bidding.mp4
│ │ │ 004 The Case for Manual Bidding.mp4
│ │ │
│ │ └─Subtitles
│ │ 001 Managing Costs_en.srt
│ │ 002 Google Ads Bidding Strategies_en.srt
│ │ 003 The Case for Smart Bidding_en.srt
│ │ 004 The Case for Manual Bidding_en.srt
│ │
│ ├─08 - Getting to Know the Competition (Updated)
│ │ │ 001 How to Analyze the Insights Reports to Understand Competition.mp4
│ │ │ 002 Supply Demand = Competitiveness[ aixinshou.com ].mp4
│ │ │ 003 Troubleshooting High Costs.mp4
│ │ │
│ │ └─Subtitles
│ │ 001 How to Analyze the Insights Reports to Understand Competition_en.srt
│ │ 002 Supply Demand = Competitiveness_en.srt
│ │ 003 Troubleshooting High Costs_en.srt
│ │
│ ├─09 - The Nuances of Conversion Rate (Updated)
│ │ │ 001 Managing Costs with Conversion Rate.mp4
│ │ │ 002 High-Quality Conversion Data[ aixinshou.com ].mp4
│ │ │ 003 Data. Budget. Time.mp4
│ │ │ 004 Understanding AI Confidence.mp4
│ │ │ 005 Practical Applications.mp4
│ │ │
│ │ └─Subtitles
│ │ 001 Managing Costs with Conversion Rate_en.srt
│ │ 002 High-Quality Conversion Data_en.srt
│ │ 003 Data. Budget. Time_en.srt
│ │ 004 Understanding AI Confidence_en.srt
│ │ 005 Practical Applications_en.srt
│ │
│ ├─10 - Search Campaigns on Steroids (Updated)
│ │ │ 001 Overview of Campaign Types.mp4
│ │ │ 002 The Anatomy of a Search Campaign[ aixinshou.com ].mp4
│ │ │ 003 Branded Search Philosophy.mp4
│ │ │ 004 New Search Campaigns for E-commerce and Lead Gen.mp4
│ │ │ 005 Value-Based Bidding for Lead Gen.mp4
│ │ │ 006 Example Search Campaign Set Up.mp4
│ │ │ 007 Common Search Campaign Questions.mp4
│ │ │ 008 Top Search Campaign Tips.mp4
│ │ │ 009 10 Strategies for Search Success.mp4
│ │ │
│ │ └─Subtitles
│ │ 001 Overview of Campaign Types_en.srt
│ │ 002 The Anatomy of a Search Campaign_en.srt
│ │ 003 Branded Search Philosophy_en.srt
│ │ 004 New Search Campaigns for E-commerce and Lead Gen_en.srt
│ │ 005 Value-Based Bidding for Lead Gen_en.srt
│ │ 006 Example Search Campaign Set Up_en.srt
│ │ 007 Common Search Campaign Questions_en.srt
│ │ 008 Top Search Campaign Tips_en.srt
│ │ 009 10 Strategies for Search Success_en.srt
│ │
│ ├─11 - How to Creative High-Impact Responsive Search Ads (Updated)
│ │ │ 001 Understanding Responsive Search Ads (RSA).mp4
│ │ │ 002 Top 3 Problems with RSA's and 5 Tactical Solutions[ aixinshou.com ].mp4
│ │ │
│ │ └─Subtitles
│ │ 001 Understanding Responsive Search Ads (RSA)_en.srt
│ │ 002 Top 3 Problems with RSA's and 5 Tactical Solutions_en.srt
│ │
│ ├─12 - Mastering Demand Gen and App Marketing (Updated)
│ │ │ 001 Demand Gen Campaigns and Where They Appear.mp4
│ │ │ 002 Demand Gen Campaign Tips[ aixinshou.com ].mp4
│ │ │ 003 App Campaigns and Understanding Your Levers.mp4
│ │ │
│ │ └─Subtitles
│ │ 001 Demand Gen Campaigns and Where They Appear_en.srt
│ │ 002 Demand Gen Campaign Tips_en.srt
│ │ 003 App Campaigns and Understanding Your Levers_en.srt
│ │
│ ├─13 - Conversion Tracking Essentials (Updated)
│ │ │ 001 The Conversion Tracking Layers.mp4
│ │ │ 002 Data-Driven Attribution[ aixinshou.com ].mp4
│ │ │ 003 Primary Conversion Actions.mp4
│ │ │ 004 Secondary Conversion Actions.mp4
│ │ │ 005 Offline Conversion Tracking.mp4
│ │ │ 006 Enhanced Conversions.mp4
│ │ │ 007 Consent Mode and Conversion Modeling.mp4
│ │ │ 008 Conversion Adjustments for Returns, Partial Returns, or Cancellations.mp4
│ │ │
│ │ └─Subtitles
│ │ 001 The Conversion Tracking Layers_en.srt
│ │ 002 Data-Driven Attribution_en.srt
│ │ 003 Primary Conversion Actions_en.srt
│ │ 004 Secondary Conversion Actions_en.srt
│ │ 005 Offline Conversion Tracking_en.srt
│ │ 006 Enhanced Conversions_en.srt
│ │ 007 Consent Mode and Conversion Modeling_en.srt
│ │ 008 Conversion Adjustments for Returns, Partial Returns, or Cancellations_en.srt
│ │
│ ├─14 - The New Age of Advertising (Updated)
│ │ │ 001 7 Rules of the Game.mp4
│ │ │ 001 Account Structure How To Create A New Ad Group Within Your Campaign.mp4
│ │ │ 002 7 Things You Should NEVER Do[ aixinshou.com ].mp4
│ │ │ 003 The Principles of a Profitable and Scalable Account.mp4
│ │ │
│ │ └─Subtitles
│ │ 001 7 Rules of the Game_en.srt
│ │ 002 7 Things You Should NEVER Do_en.srt
│ │ 003 The Principles of a Profitable and Scalable Account_en.srt
│ │
│ ├─15 - The Google Ads Audit Playbook (Updated)
│ │ │ 001 Different Types of Audits.mp4
│ │ │ 002 Guide to our Google Ads Audit Process[ aixinshou.com ].mp4
│ │ │ 003 A Quick Wins Cheat Sheet.mp4
│ │ │ 004 Key Takeaways.mp4
│ │ │ 005 Free Audit.mp4
│ │ │
│ │ └─Subtitles
│ │ 001 Different Types of Audits_en.srt
│ │ 002 Guide to our Google Ads Audit Process_en.srt
│ │ 003 A Quick Wins Cheat Sheet_en.srt
│ │ 004 Key Takeaways_en.srt
│ │ 005 Free Audit_en.srt
│ │
│ ├─16 - Creating and Setting Up Our First Google Ads Account
│ │ │ 001 Download Course Slides!.html
│ │ │ 002 Creating Your Firs Gooogle Ads Account[ aixinshou.com ].mp4
│ │ │ 003 Understanding the Google Ads Account Hierarchy.mp4
│ │ │ 004 Using Your Website Navigational Structure to Structure Your Google Ads Campaigns.mp4
│ │ │ 005 Updated Dashboard Walkthrough.mp4
│ │ │ 006 Understanding Network Settings.mp4
│ │ │ 007 Understanding Location Targeting.mp4
│ │ │ 008 Configuring Location Targeting in Google Ads.mp4
│ │ │ 009 Viewing Location Reports in Google Ads.mp4
│ │ │ 010 Understanding Advanced Location Options.mp4
│ │ │ 011 Setting and Configuring Languages.mp4
│ │ │ 012 Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads.mp4
│ │ │ 013 Finding Your Hourly Reports in the Google Ads Interface.mp4
│ │ │ 014 Using Google's Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit.mp4
│ │ │ 015 Bidding Strategies Target Search Page Location.mp4
│ │ │ 016 Bidding Strategies Target ROAS.mp4
│ │ │ 017 Bidding Strategies Target CPA.mp4
│ │ │ 018 Bidding Strategies Target Outranking Share.mp4
│ │ │ 019 Bidding Strategies Maximize Clicks.mp4
│ │ │ 020 Bidding Strategies Enhanced CPC Bidding.mp4
│ │ │ 021 Bidding Strategies Manual CPC Bidding.mp4
│ │ │ 022 Campaign Start and End Dates.mp4
│ │ │ 023 Introduction to Dynamic Search Ads!.mp4
│ │ │ 024 Understanding Sitelink Extensions.mp4
│ │ │ 025 Callout Extensions.mp4
│ │ │ 026 Call Extensions.mp4
│ │ │ 027 Structured Snippet Extensions.mp4
│ │ │ 028 App Extensions.mp4
│ │ │ 029 Message Extensions.mp4
│ │ │ 030 Location Extensions.mp4
│ │ │ 031 Location Setting Exercise.html
│ │ │ 032 Promotion Extensions.mp4
│ │ │ 033 Price Extensions.mp4
│ │ │ 034 Understanding Ad Rotation Settings.mp4
│ │ │ 035 The Basics of Ad Scheduling.mp4
│ │ │ 036 Understanding the Basics of Device Targeting.mp4
│ │ │ 037 Understanding Campaign URL Options.mp4
│ │ │ 038 Quiz #3 How Well Do You Know Your AdWords Basics.html
│ │ │
│ │ └─Subtitles
│ │ 002 Creating Your Firs Gooogle Ads Account_en.srt
│ │ 003 Understanding the Google Ads Account Hierarchy_en.srt
│ │ 005 Updated Dashboard Walkthrough_en.srt
│ │ 006 Understanding Network Settings_en.srt
│ │ 007 Understanding Location Targeting_en.srt
│ │ 008 Configuring Location Targeting in Google Ads_en.srt
│ │ 009 Viewing Location Reports in Google Ads_en.srt
│ │ 010 Understanding Advanced Location Options_en.srt
│ │ 011 Setting and Configuring Languages_en.srt
│ │ 013 Finding Your Hourly Reports in the Google Ads Interface_en.srt
│ │ 015 Bidding Strategies Target Search Page Location_en.srt
│ │ 016 Bidding Strategies Target ROAS_en.srt
│ │ 017 Bidding Strategies Target CPA_en.srt
│ │ 018 Bidding Strategies Target Outranking Share_en.srt
│ │ 019 Bidding Strategies Maximize Clicks_en.srt
│ │ 020 Bidding Strategies Enhanced CPC Bidding_en.srt
│ │ 021 Bidding Strategies Manual CPC Bidding_en.srt
│ │ 022 Campaign Start and End Dates_en.srt
│ │ 023 Introduction to Dynamic Search Ads!_en.srt
│ │ 024 Understanding Sitelink Extensions_en.srt
│ │ 025 Callout Extensions_en.srt
│ │ 026 Call Extensions_en.srt
│ │ 027 Structured Snippet Extensions_en.srt
│ │ 028 App Extensions_en.srt
│ │ 029 Message Extensions_en.srt
│ │ 030 Location Extensions_en.srt
│ │ 032 Promotion Extensions_en.srt
│ │ 033 Price Extensions_en.srt
│ │ 034 Understanding Ad Rotation Settings_en.srt
│ │ 035 The Basics of Ad Scheduling_en.srt
│ │ 036 Understanding the Basics of Device Targeting_en.srt
│ │ 037 Understanding Campaign URL Options_en.srt
│ │
│ ├─17 - Structuring Your Ad Groups Like A Professional
│ │ │ 001 Ad Group Structure Basics and Organization.mp4
│ │ │ 001 Artificial Intelligence for SEO - section introduction.mp4
│ │ │ 002 Ad Group Structure Ideas[ aixinshou.com ].mp4
│ │ │ 003 Creating Our First Ad Group in Google Ads.mp4
│ │ │
│ │ └─Subtitles
│ │ 001 Ad Group Structure Basics and Organization_en.srt
│ │ 002 Ad Group Structure Ideas_en.srt
│ │ 003 Creating Our First Ad Group in Google Ads_en.srt
│ │
│ ├─18 - How To Write Killer Ads in Google Ads!
│ │ │ 001 The Anatomy of Google Text Ads.mp4
│ │ │ 002 Compliance in Google Text Ads[ aixinshou.com ].mp4
│ │ │ 003 Requesting a Manual Review of Your Ads and Expediting the Process.mp4
│ │ │ 004 Best Practices for Successful Text Ads.mp4
│ │ │ 005 Real Life Case Ad Copy Case Study Medical Equipment Company.mp4
│ │ │ 006 Creating Our First Ad in Google Ads.mp4
│ │ │ 007 Quiz #2 Testing Your Ad Writing Skills.html
│ │ │
│ │ └─Subtitles
│ │ 001 The Anatomy of Google Text Ads_en.srt
│ │ 002 Compliance in Google Text Ads_en.srt
│ │ 003 Requesting a Manual Review of Your Ads and Expediting the Process_en.srt
│ │ 004 Best Practices for Successful Text Ads_en.srt
│ │ 005 Real Life Case Ad Copy Case Study Medical Equipment Company_en.srt
│ │ 006 Creating Our First Ad in Google Ads_en.srt
│ │
│ ├─19 - Setting Up Your AdWords Billing
│ │ │ 001 Configuring Your Billing Details in Google Ads.mp4
│ │ │
│ │ └─Subtitle
│ │ 001 Configuring Your Billing Details in Google Ads_en.srt
│ │
│ ├─20 - Keywords in Depth - The Heartbeat of Your Account
│ │ │ 001 Keyword Basics Keywords vs Queries.mp4
│ │ │ 002 The Basics of Keyword Research[ aixinshou.com ].mp4
│ │ │ 003 The Basics of Keyword Planning.mp4
│ │ │ 004 The Basics of Keyword Organization.mp4
│ │ │ 005 Understanding Keyword Match Types.mp4
│ │ │ 006 Keyword Match Types Broad Match.mp4
│ │ │ 007 Keyword Match Types Broad Match Modified.mp4
│ │ │ 008 Keyword Match Types Phrase Match.mp4
│ │ │ 009 Keyword Match Types Exact Match.mp4
│ │ │ 010 Keyword Match Types Negative Match.mp4
│ │ │ 011 Using the Search Term Report to Find Negative Keywords Part 1.mp4
│ │ │ 012 Using the Search Term Report to Find Negative Keywords Part 2.mp4
│ │ │ 013 Understanding Negative Keyword Lists.mp4
│ │ │ 014 Traffic Sculpting Negative Keywords at the Ad Group Level.mp4
│ │ │ 015 Adding Negative Keywords at The Ad Group Level.mp4
│ │ │ 016 Traffic Sculpting Using OPTMYZR.mp4
│ │ │ 017 Keyword Research Google Suggestions, Google Related Searches and Autocomplete.mp4
│ │ │ 018 Using Additional Research Tools to Get Negative Keyword Ideas.mp4
│ │ │ 019 Keyword Research Using the Google Keyword Planner 1.mp4
│ │ │ 020 Keyword Research Using the Google Keyword Planner 2.mp4
│ │ │ 021 Keyword Research Downloading Keyword Ideas from the Google Keyword Planner.mp4
│ │ │ 022 Keyword Planning The 6 Main Ways People Communicate With Search Engines.mp4
│ │ │ 023 Keyword Planning Understanding the Buyer Funnel.mp4
│ │ │ 024 Keyword Planning What Keywords Can Teach Us About Buying Intent.mp4
│ │ │ 025 Keyword Planning Using SEM Rush to Get Volume and Cost Estimates.mp4
│ │ │ 026 Keyword Planning Using SEM Rush to Get Keyword Ideas from Your Competitors.mp4
│ │ │ 027 Keyword Planning Using Google Keyword Planner to Get Volume & Cost Estimates.mp4
│ │ │ 028 Keyword Organization Getting Keywords Into Excel & Understanding Keyword Themes.mp4
│ │ │ 029 Keyword Organization Formatting Keywords in Excel.mp4
│ │ │ 030 Keyword Organization Using Pivot Tables to Visualize Your Campaign Structure.mp4
│ │ │ 031 Keyword Organization Using Mergewords to Generate Keyword Lists.mp4
│ │ │ 032 Keyword Bidding Basics Setting Your Initial Max CPC Bids.mp4
│ │ │ 033 Quiz #3 Understanding Keywords.html
│ │ │
│ │ └─Subtitles
│ │ 001 Keyword Basics Keywords vs Queries_en.srt
│ │ 002 The Basics of Keyword Research_en.srt
│ │ 003 The Basics of Keyword Planning_en.srt
│ │ 004 The Basics of Keyword Organization_en.srt
│ │ 005 Understanding Keyword Match Types_en.srt
│ │ 006 Keyword Match Types Broad Match_en.srt
│ │ 007 Keyword Match Types Broad Match Modified_en.srt
│ │ 008 Keyword Match Types Phrase Match_en.srt
│ │ 009 Keyword Match Types Exact Match_en.srt
│ │ 010 Keyword Match Types Negative Match_en.srt
│ │ 011 Using the Search Term Report to Find Negative Keywords Part 1_en.srt
│ │ 012 Using the Search Term Report to Find Negative Keywords Part 2_en.srt
│ │ 013 Understanding Negative Keyword Lists_en.srt
│ │ 014 Traffic Sculpting Negative Keywords at the Ad Group Level_en.srt
│ │ 015 Adding Negative Keywords at The Ad Group Level_en.srt
│ │ 016 Traffic Sculpting Using OPTMYZR_en.srt
│ │ 018 Using Additional Research Tools to Get Negative Keyword Ideas_en.srt
│ │ 019 Keyword Research Using the Google Keyword Planner 1_en.srt
│ │ 020 Keyword Research Using the Google Keyword Planner 2_en.srt
│ │ 022 Keyword Planning The 6 Main Ways People Communicate With Search Engines_en.srt
│ │ 023 Keyword Planning Understanding the Buyer Funnel_en.srt
│ │ 024 Keyword Planning What Keywords Can Teach Us About Buying Intent_en.srt
│ │ 025 Keyword Planning Using SEM Rush to Get Volume and Cost Estimates_en.srt
│ │ 029 Keyword Organization Formatting Keywords in Excel_en.srt
│ │ 031 Keyword Organization Using Mergewords to Generate Keyword Lists_en.srt
│ │ 032 Keyword Bidding Basics Setting Your Initial Max CPC Bids_en.srt
│ │
│ ├─21 - Account Structure - How To Structure Ad Groups Like A pro
│ │ │ 001 Account Structure How To Create A New Ad Group Within Your Campaign.mp4
│ │ │ 001 Ad Group Structure Basics and Organization.mp4
│ │ │ 003 Creating Multiple, Relevant Ads For Your New Ad Groups.mp4
│ │ │ 004 How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign.mp4
│ │ │
│ │ └─Subtitles
│ │ 002 Importing Your Keyword Lists From Excel Into Your New Ad Group_en.srt
│ │ 003 Creating Multiple, Relevant Ads For Your New Ad Groups_en.srt
│ │
│ ├─22 - The Incredible Dynamics Of The AdWords Auction
│ │ │ 001 Introduction To The Google Ads Auction.mp4
│ │ │ 002 Understanding Quality Score Click Through Rate And Ad Relevancy[ aixinshou.com ].mp4
│ │ │ 003 Understanding Quality Score Landing Page Quality.mp4
│ │ │ 004 Understanding Ad Rank and How It Is Calculated.mp4
│ │ │ 005 When You Could Ignore Low Quality Scores (and when you can't!).mp4
│ │ │ 006 Advanced Techniques Diagnosing Low Quality Score With Excel Pivot Tables (13).mp4
│ │ │ 007 Advanced Techniques Diagnosing Low Quality Score With Excel Pivot Tables (23).mp4
│ │ │ 008 Advanced Techniques Diagnosing Low Quality Score With Excel Pivot Tables (33).mp4
│ │ │
│ │ └─Subtitles
│ │ 001 Introduction To The Google Ads Auction_en.srt
│ │ 002 Understanding Quality Score Click Through Rate And Ad Relevancy_en.srt
│ │ 003 Understanding Quality Score Landing Page Quality_en.srt
│ │ 004 Understanding Ad Rank and How It Is Calculated_en.srt
│ │ 005 When You Could Ignore Low Quality Scores (and when you can't!)_en.srt
│ │
│ ├─23 - Expanding And Refining Your Campaigns
│ │ │ 001 Navigating The Google Ads Dashboard.mp4
│ │ │ 002 How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns[ aixinshou.com ].mp4
│ │ │ 003 Editing The Essential Campaign Settings.mp4
│ │ │ 004 How To Create New Campaigns That Will Improve Your Results.mp4
│ │ │ 005 How ToUse Your Website To Make The Best Campaigns Possible.mp4
│ │ │ 006 How To Set Up Powerful Custom Schedules For Your Campaigns.mp4
│ │ │ 007 Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules.mp4
│ │ │
│ │ └─Subtitles
│ │ 001 Navigating The Google Ads Dashboard_en.srt
│ │ 002 How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns_en.srt
│ │ 003 Editing The Essential Campaign Settings_en.srt
│ │ 004 How To Create New Campaigns That Will Improve Your Results_en.srt
│ │ 005 How ToUse Your Website To Make The Best Campaigns Possible_en.srt
│ │ 006 How To Set Up Powerful Custom Schedules For Your Campaigns_en.srt
│ │ 007 Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules_en.srt
│ │
│ ├─24 - Negative Keywords - Your Greatest Ally
│ │ │ 001 Understanding Negative Keywords In-Depth.mp4
│ │ │ 002 Using Broad, Phrase and Exact Match With Your Negative Keywords[ aixinshou.com ].mp4
│ │ │ 003 Adding and Removing Negative Keywords and Negative Keyword Lists.mp4
│ │ │
│ │ └─Subtitles
│ │ 001 Understanding Negative Keywords In-Depth_en.srt
│ │ 002 Using Broad, Phrase and Exact Match With Your Negative Keywords_en.srt
│ │ 003 Adding and Removing Negative Keywords and Negative Keyword Lists_en.srt
│ │
│ ├─25 - Making Your Ads Unstoppable With Multiple Ad Extnesions
│ │ │ 001 Introduction To Ad Extensions.mp4
│ │ │ 002 The Benefits Of Using Ad Extensions[ aixinshou.com ].mp4
│ │ │ 003 Different Types Of Ad Extensions and Best Practices.mp4
│ │ │ 004 Adding Sitelink Extensions.mp4
│ │ │ 005 Configuring Your Sitelink Extensions For The Best Results.mp4
│ │ │ 006 Adding Callout Extensions And Phone Extensions.mp4
│ │ │
│ │ └─Subtitles
│ │ 001 Introduction To Ad Extensions_en.srt
│ │ 002 The Benefits Of Using Ad Extensions_en.srt
│ │ 003 Different Types Of Ad Extensions and Best Practices_en.srt
│ │ 004 Adding Sitelink Extensions_en.srt
│ │ 005 Configuring Your Sitelink Extensions For The Best Results_en.srt
│ │ 006 Adding Callout Extensions And Phone Extensions_en.srt
│ │
│ ├─26 - Remarketing – Your Secret Weapon To Converting Like A Boss
│ │ │ 001 The 5 Primary Forms Of Remarketing.mp4
│ │ │ 002 Realizing The Benefits And Importance Of Remarketing[ aixinshou.com ].mp4
│ │ │ 003 How To Create And Add Your Remarketing Tag.mp4
│ │ │ 004 Creating Your First Remarketing Audience.mp4
│ │ │ 005 Configuring Your Remarketing Campaign Settings.mp4
│ │ │
│ │ └─Subtitles
│ │ 001 The 5 Primary Forms Of Remarketing_en.srt
│ │ 002 Realizing The Benefits And Importance Of Remarketing_en.srt
│ │ 003 How To Create And Add Your Remarketing Tag_en.srt
│ │ 004 Creating Your First Remarketing Audience_en.srt
│ │ 005 Configuring Your Remarketing Campaign Settings_en.srt
│ │
│ ├─27 - Keeping Track Of Profits With Conversion Tracking
│ │ │ 001 Understanding The Basics Of Conversion Tracking.mp4
│ │ │ 003 Setting Up Conversion Tracking For Form Submissions.mp4
│ │ │ 004 Generating And Installing Your Conversion Tracking Tag.mp4
│ │ │ 005 Understanding The Basics Of Phone Call Tracking.mp4
│ │ │ 006 Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data.mp4
│ │ │
│ │ └─Subtitles
│ │ 001 Understanding The Basics Of Conversion Tracking_en.srt
│ │ 002 Exploring The Different Conversion Actions Visitors Take On Your Site_en.srt
│ │ 003 Setting Up Conversion Tracking For Form Submissions_en.srt
│ │ 004 Generating And Installing Your Conversion Tracking Tag_en.srt
│ │ 005 Understanding The Basics Of Phone Call Tracking_en.srt
│ │
│ ├─28 - Profitable Bidding Strategies
│ │ │ 001 Return On Investment (ROI) vs. Return On Ad Spend (ROAS) Important Distinction.mp4
│ │ │ 002 How To Mathematically Calculate ROI and ROAS[ aixinshou.com ].mp4
│ │ │ 003 Calculating Max CPC Bids From Your Conversion Rate And Conversion Value.mp4
│ │ │ 004 Calculating Profitable Keyword Bids Based On Revenue Per Click.mp4
│ │ │
│ │ └─Subtitles
│ │ 001 Return On Investment (ROI) vs. Return On Ad Spend (ROAS) Important Distinction_en.srt
│ │ 002 How To Mathematically Calculate ROI and ROAS_en.srt
│ │ 003 Calculating Max CPC Bids From Your Conversion Rate And Conversion Value_en.srt
│ │ 004 Calculating Profitable Keyword Bids Based On Revenue Per Click_en.srt
│ │
│ ├─29 - Using AdWords Scripts To Enhance Performance and Increase Optimization Speed
│ │ │ 001 Introduction To AdWords Scripts - What Are Scripts.mp4
│ │ │ 003 Bid-To-Average-Position-AdWords-Script-Code.url
│ │ │ 003 Bidding To Average Position AdWords Script Part 2.mp4
│ │ │ external-links.txt
│ │ │
│ │ └─Subtitles
│ ├─30 - Conclusion ... Goodbye For Now!
│ │ │ 001 Conclusion.mp4
│ │ │
│ │ └─Subtitle
│ │ 001 Conclusion_en.srt
│ │
│ └─31 - Additional Material—Understanding Search Queries!
│ │ 001 Part 1. Understanding Search Queries and What We Learn From Searcher Languagage.mp4
│ │ 003 Part 3. Qualifying Your Ad Text and How To AB Split Test Your Ads.mp4
│ │
│ └─Subtitles
│ 003 Part 3. Qualifying Your Ad Text and How To AB Split Test Your Ads_en.srt
