教你如何通过种子用户建立关注度高且互动性强的社区:一份详细的策略和战术指南,教你如何进行影响力播种的电子商务品牌指南。

我们从在Facebook广告上花费2.5亿美元中所学到的最重要的关于影响力内容的课程。
建立可以促进销售的影响力社区的第一方法。
经过验证的影响力白名单步骤系统。
如何为你的品牌找到、选择和联系正确的影响者。
如何获得和创建影响者产生的内容。
影响者营销的经济学以及如何创建预算。
以及更多内容。

A step-by-step strategic and tactical guide that teaches e-commerce brands about how to go about influencer seeding in a bid to building an attentive and engaging community.

The most important lessons learned about influencer content from $250 million spent on Facebook ads.
The #1 way to build an influencer community that will generate sales.
The proven step-by-step system for influencer whitelisting.
How to find, choose, and reach out to the right influencers for your brand.
How to source and create influencer generated content.
The economics of influencer marketing and how to create a budget
and much more

  • 教程编号:0801469389
  • 教程语言:英语 / 无字幕
  • 安全扫描:无病毒无插件 / 云查杀 Virustotal Virscan
  • 培训机构:未知 / IMJMJ
  • 文件大小:6.04GB
  • 文件格式:视频 / 文档 / 图文
  • 压缩软件:7ZIP
  • 视频播放:完美解码

│  └─The Influencer Marketing Blueprint
│      │  Course content.pdf
│      │  
│      ├─01-How Do I Start In Influencer Marketing-Influencer Seeding
│      │      01-What Is Product Seeding- [imjmj.com].mp4
│      │      02-Seeding Is Your First Impression [imjmj.com].mp4
│      │      03-Building A Core Community - How To Break Into A Category [imjmj.com].mp4
│      │      04-Who To Seed & How To Know They Are The Right Fit [imjmj.com].mp4
│      │      05-How To Get An Influencer's Address [imjmj.com].mp4
│      │      06-How To Create An Unboxing Experience [imjmj.com].mp4
│      │      07-MightyScout - How To Track Organic Posting From Seeding [imjmj.com].mp4
│      │      08-How To Take The Next Steps With Your Influencers [imjmj.com].mp4
│      │      09-The Difference Between Seeding & Gifting [imjmj.com].mp4
│      │      10-Why -Pay-for-Post- Doesn't Make Sense [imjmj.com].mp4
│      │      
│      ├─02-How Do I Start-Templates, Worksheets, & Screen-shares
│      │      01-Master Seeding List Template - Screenshare [imjmj.com].mp4
│      │      02-Master Seeding List - Template.xlsx
│      │      03-Product Seeding DM Template - Screenshare [imjmj.com].mp4
│      │      04-Product Seeding DM (2).docx
│      │      05-Seeding Budget Calculator Template - Screenshare [imjmj.com].mp4
│      │      06-Seeding Budget Calculator.xlsx
│      │      07-Category Entry Template - Screenshare [imjmj.com].mp4
│      │      08-Category Entry Template.xlsx
│      │      09-Shopify Seeding App - Walkthrough [imjmj.com].mp4
│      │      
│      ├─03-Influencer Strategy 101
│      │      01-How Influencer Marketing Can Go Wrong [imjmj.com].mp4
│      │      02-Micro, Macro, Celebrity- Who Should I Pick- [imjmj.com].mp4
│      │      03-Philosophy Of Influencers - How To View Them [imjmj.com].mp4
│      │      04-How To Find Influencers - What Tools Are There- [imjmj.com].mp4
│      │      05-How To Analyze An Influencer - The Authentic Test [imjmj.com].mp4
│      │      06-Inside My Mind - What Influencers I'd Pick Based On Industry [imjmj.com].mp4
│      │      07-10 Steps To Follow For A Successful Campaign [imjmj.com].mp4
│      │      08-How To Find & Work With Influencers On TikTok- [imjmj.com].mp4
│      │      09-Creator Distributor Checklist Template - Screenshare [imjmj.com].mp4
│      │      10-Creator Distributor Checklist.xlsx
│      │      
│      ├─04-Best Practices To Ensure Success
│      │      01-How To Outreach To An Influencer (For Contracting) [imjmj.com].mp4
│      │      02-4 Guidelines To Negotiate Effectively [imjmj.com].mp4
│      │      03-Influencer Pricing - What Do I Pay Them- [imjmj.com].mp4
│      │      04-3 Critical Things To Include In Your Influencer Contracts [imjmj.com].mp4
│      │      05-How To Draft A Creative Brief [imjmj.com].mp4
│      │      06-Recap & Intro To Taylor [imjmj.com].mp4
│      │      
│      ├─05-Best Practices To Ensure Success - Templates, Worksheets & Screen-shares
│      │      01-Influencer Contract Outreach Template - Screenshare [imjmj.com].mp4
│      │      02-Influencer Contract Outreach Template _ DM & Email.docx
│      │      03-Negotiation Flow Template - Screenshare [imjmj.com].mp4
│      │      04-Negotiation Flow - Template - Lesson 2.docx
│      │      05-Contract Template For An Influencer Deal - Screenshare [imjmj.com].mp4
│      │      06-Contract Template_Influencer Deal.docx
│      │      
│      ├─06-Influencer Generated Content
│      │      01-Introduction to Influencer Generated Content (IGC) [imjmj.com].mp4
│      │      02-IGC Creation Best Practices [imjmj.com].mp4
│      │      03-Creating A Customer Journey [imjmj.com].mp4
│      │      04-How To Implement IGC Ad Creative [imjmj.com].mp4
│      │      05-Measuring IGC Performance [imjmj.com].mp4
│      │      06-IGC Performance-Based Deals [imjmj.com].mp4
│      │      
│      ├─07-Influencer Generated Content - Templates, Worksheets & Screen-shares
│      │      01-Blueprint Creative Brief.pdf
│      │      02-Non-Whitelisting Ad Account Buildout.xlsx
│      │      03-Setting Up AIDA Columns - Template Video [imjmj.com].mp4
│      │      04-A.I.D.A. Letter Grade System.pdf
│      │      
│      ├─08-Influencer Organic Social Posts Vs. Influencer Whitelisting
│      │      01-Comparing Reach, Engagement, & Frequency [imjmj.com].mp4
│      │      02-Comparing The Customer Journey [imjmj.com].mp4
│      │      03-Comparing Costs & Return on Investment [imjmj.com].mp4
│      │      04-Comparing Visible Metrics of a Macro Influencer Activation [imjmj.com].mp4
│      │      
│      ├─09-Set Up & Scale Influencer Paid Media Funnels
│      │      01-Influencer Whitelisting Account Set Up [imjmj.com].mp4
│      │      02-How To Have Influencers Grant Whitelisting Access (Step-By-Step Guide) Part 1 [imjmj.com].mp4
│      │      03-How To Have Influencers Grant Whitelisting Access (Step-By-Step Guide) Part 2 [imjmj.com].mp4
│      │      04-Building Influencer Audiences to Target [imjmj.com].mp4
│      │      05-Influencer Lookalike Audiences [imjmj.com].mp4
│      │      06-Influencer Whitelisting Full Funnel Buildout [imjmj.com].mp4
│      │      07-Macro & Micro Influencer Paid Media Funnel [imjmj.com].mp4
│      │      08-Budgeting Influencer Whitelisting Ad Spend [imjmj.com].mp4
│      │      09-How to Write Influencer Whitelisting Ad Copy [imjmj.com].mp4
│      │      10-Influencers As Customer Service Reps Via Whitelisting [imjmj.com].mp4
│      │      11-Influencer Whitelisting- Who's Better- Macro or Micro Influencers- [imjmj.com].mp4
│      │      
│      ├─10-Set Up & Scale - Templates, Worksheets & Screen-shares
│      │      01-Influencer Whitelisting Instructions.pdf
│      │      02-Influencer Campaign Build Out - Worksheet [imjmj.com].mp4
│      │      03-Whitelisting Ad Account Buildout.xlsx
│      │      
│      └─11-Frequently Asked Industry Questions
│              01-Studio Shoot vs. Influencer Generated Content [imjmj.com].mp4
│              02-How Do I Calculate My Influencer Marketing Budget- [imjmj.com].mp4
│              03-Influencer Marketing Budget Calculator.xlsx
│              04-What About Rev-Share or Brand Equity Deals- [imjmj.com].mp4
│              05-How Do I Negotiate & Structure A Contract With A Flag Bearer (Macro) Influencer- [imjmj.com].mp4
│              06-How Long Will Instagram Be The Market Leader For Influencer Activations- [imjmj.com].mp4
│              07-Can I Expect Sales To Come From Influencer Organic Posting- [imjmj.com].mp4
│              07-Does Influencer Marketing Work For Business-to-Business (B2B)- [imjmj.com].mp4
│              08-Should I Hire An In-House Employee Or An Agency- [imjmj.com].mp4
│              09-Can you walk me through a case study- [imjmj.com].mp4

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