销售页面:hXXps://archive.md/DvbhC
这是一门深入的课程,由亚马逊PPC广告专家Mina Elias主讲,旨在让你精通亚马逊PPC广告。课程包括60多个模块和约4.5小时的视频内容,提供对关键主题的透彻理解,如广告系列管理、出价优化和数据分析。
学员将学习如何高效地操作亚马逊平台,探索不同类型的广告系列,锁定正确的目标受众并提升产品的曝光度。课程强调实际应用,帮助学员创建并优化广告系列,从而推动销售增长。
课程的一个重点是持续改进,学员将掌握应对亚马逊广告平台不断变化的策略。通过对分析工具的详细讲解,学员将获得宝贵的洞察力,从而做出更加明智的决策,获得更好的广告效果。
这门全面的课程不仅打下了坚实的基础知识,还培养了学员持续适应和改进的思维方式,是那些认真致力于在亚马逊上成功的人不可或缺的投资。
An in-depth course designed to master Amazon PPC advertising, led by expert Mina Elias.
With over 60 modules and approximately 4.5 hours of video content, this program offers a thorough understanding of key topics like campaign management, bid optimization, and analytics.Students will learn to navigate Amazon’s platform effectively, exploring various campaign types to target the right audiences and enhance product visibility.
The course emphasizes real-world applications, empowering participants to create and optimize campaigns that drive sales growth.A major focus is placed on continuous improvement, equipping learners with strategies to adapt to Amazon’s evolving advertising landscape.
Through detailed instruction on analytics, participants will gain insights that inform their decision-making and lead to better advertising outcomes.
This comprehensive course not only builds foundational knowledge but also fosters a mindset geared towards continuous adaptation and improvement, making it a valuable investment for anyone serious about succeeding on Amazon.
- 教程编号:0596590399
- 教程语言:英语 / 无字幕
- 安全扫描:无病毒无插件 / 云查杀 Virustotal Virscan
- 培训机构:未知 / IMJMJ
- 文件大小:7.91GB
- 文件格式:视频 / 文档 / 图文
- 压缩软件:7ZIP
- 视频播放:完美解码
教程目录
│ └─PPC University
│ ├─01-SECTION 1 - Introduction to PPC
│ │ 01-The Goal of PPC.mp4
│ │ 02-PPC Overview[ aixinshou.com ].mp4
│ │
│ ├─02-SECTION 2 - Understanding Campaigns
│ │ 01-General Strategy.mp4
│ │ 02-How Buyer Psychology affects PPC[ aixinshou.com ].mp4
│ │ 03-The Different Types of Ads on Amazon.mp4
│ │ 04-Campaign Manager Overview.mp4
│ │ 05-Creating a Campaign.mp4
│ │ 06-Campaign Naming Convention.mp4
│ │ 07-Campaign Bidding Strategies.mp4
│ │ 08-Auto Campaign.mp4
│ │ 09-Manual Keyword Campaigns.mp4
│ │ 10-Exact Campaigns.mp4
│ │ 11-Broad Campaign.mp4
│ │ 12-Phrase Campaigns.mp4
│ │ 13-Product Targeting Campaign.mp4
│ │ 14-Category Targeting Campaign.mp4
│ │
│ ├─03-SECTION 3 - Targeting and Match Types
│ │ 01-Product Targeting Based on Auto.mp4
│ │ 02-Product Targeting Based on Amazon Suggestions[ aixinshou.com ].mp4
│ │ 03-Product Targeting Based on Who is Targeting Us.mp4
│ │ 04-Product Targeting based on Adjacent Categories.mp4
│ │ 05-Product Targeting Based on Competitors.mp4
│ │ 06-Brand Campaigns.mp4
│ │ 07-Brand Protection Campaigns.mp4
│ │
│ ├─04-SECTION 4 - Research and Product Ranking
│ │ 01-Helium 10 Keyword Research.mp4
│ │ 02-Why You Should Continously Launch New Campaigns[ aixinshou.com ].mp4
│ │ 03-PPC Launch Strategy.mp4
│ │ 04-Using PPC to Upsell.mp4
│ │ 05-Using PPC to Rank.mp4
│ │ 06-Tracking Organic Ranking.mp4
│ │ 07-Using PPC to Influence Organic Rank.mp4
│ │
│ ├─05-SECTION 5 - Reports and Optimization
│ │ 01-Search Term Report Explained.mp4
│ │ 02-Adding Negatives from STR[ aixinshou.com ].mp4
│ │ 03-Launching Profitable Search Terms from STR.mp4
│ │ 04-Negative Keywords.mp4
│ │ 05-How to Handle Bleeders.mp4
│ │ 06-Optimizing Bids in Campaign Manager.mp4
│ │ 07-Bulk Sheets Explained.mp4
│ │ 08-Bulk Sheet Optimization Parameters.mp4
│ │ 09-Bulk Sheets Optimization.mp4
│ │ 10-Main Sales Drivers.mp4
│ │ 11-Advertised Product Report.mp4
│ │ 12-Placement Reports.mp4
│ │ 13-Placement Optimization.mp4
│ │ 14-Continuous Improvement.mp4
│ │ 15-Refreshing Bids Everytime Listing is Optimized.mp4
│ │ 16-Weekly Optimization Process.mp4
│ │
│ ├─06-SECTION 6 - Analytics and Data Interpretation
│ │ 01-Calculating Cost Per Conversion.mp4
│ │ 02-Calculating ACOS and TACOS[ aixinshou.com ].mp4
│ │ 03-Sessions and Unit Session Percent.mp4
│ │ 04-Tracking Sessions and Unit Session Percentage.mp4
│ │ 05-Building an Analytics Tracker.mp4
│ │ 06-Different Scenarios in Analytics.mp4
│ │
│ └─07-SECTION 7 - Demand Side Platform DSP
│ 01-What is Amazon DSP.mp4
│ 02-DSP Creatives[ aixinshou.com ].mp4
│ 03-Creatives - La Pura.mp4
│ 04-LaPra Attaching Creatives.mp4
│ 05-Dynamic Creative Creation Pt.1 40 Standard Desktop 41.mp4
│ 06-Dynamic Creative Creation Pt2 40 AAp O O 41.mp4
│ 07-DSP Line items.mp4
│ 08-Lapura - Line Item Creation.mp4
│ 09-DSP Orders.mp4
│ 10-LaPura Creating an Order.mp4
│ 11-DSP Audiences.mp4
│ 12-Audiences La Pura.mp4
│ 13-Audience Creation.mp4
│ 14-DSP Supply Sources.mp4
│ 15-LaPura Create Advertiser.mp4