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这本全面的教科书探讨了市场营销如何通过理论和实践影响我们的日常生活和商业环境。
你将探索诸如时尚零售中的人工智能、可持续营销实践、像博士马丁这样的品牌的消费者参与策略，以及麦当劳和Netflix等公司为保持竞争力而采取的举措。
《市场营销原理与实践第十版》旨在为读者提供对市场营销在塑造消费者行为、商业战略和社会影响方面的深刻理解。
This comprehensive textbook explores how marketing influences our daily lives and business environments through both theory and practice.
You’ll explore topics such as AI in fashion retail, sustainable marketing practices, consumer engagement strategies by brands like Dr. Martens, and initiatives by companies such as McDonald’s and Netflix to stay competitive.
Principles and Practice of Marketing 10th Edition is designed to equip readers with a deep understanding of marketing’s role in shaping consumer behavior, business strategy, and societal impact.
- 教程编号：0588234789
- 教程语言：英语 / 无字幕
- 安全扫描：无病毒无插件 / 云查杀 Virustotal Virscan
- 培训机构：未知 / IMJMJ
- 文件大小：105MB
- 文件格式：视频 / 文档 / 图文
- 压缩软件：7ZIP
- 视频播放：完美解码
│ Principles and Practice of Marketing 10th Edition.epub
│ Principles and Practice of Marketing 10th Edition.pdf
│ Resources.txt
